You may be wondering why you should hire a white paper writer to manage your research project. After all, you may have an entire in-house marketing team or a senior manager with a flair for words. Why spend that extra money when you could have someone able to manage that workload in-house?
However, investing in an outsourced report writer could be the best decision you can make.
Why?
Well, it all comes down to timing and workload capacity. If you choose the right freelance white paper copywriter, you’ll have someone there to manage the project from start to finish. This not only relieves you and the in-house team of the workload, but your chosen copywriter should offer fresh ideas and practical solutions. This efficient approach ensures your deadlines are met every single time.
No distractions.
Just a guaranteed piece of long-form content designed for you.
At Gatekeeper Communications, we specialise in research report writing for clients across the UK. We collaborate with you to identify what your white paper should be about and help you articulate why you want to invest in comprehensive content. From there, we can help you to establish how you can get the most value from your content.
Five reasons why you should hire a white paper writer
To help you understand more about the value that a white paper writer can bring to your project, we’ve outlined five key benefits that your copywriter can bring to your project.
1. Freelance copywriters can offer subject matter expertise
You want your report to showcase your expertise and knowledge. But to do so, you need to make sure that your content has a fresh perspective. Ideally, you want someone who can ask the questions that might be taken for granted. Someone who can question, “What does that mean?” or “Why is that important to your audience?”
You’d be surprised how often those basics are forgotten or ignored. Depending on your audience demographic, your report might not be read by someone with your expert knowledge. That’s why you need an external writer who can advocate for your audience.
As you start your search for a white paper writer, it’s important to have someone who understands what you are trying to do. The writer’s job isn’t just to write mindless copy—the writer should be someone who can handle the research and understand complex topics. That way, you will benefit from 100% accuracy and clear articulation.
By taking the time to get to know you as a business, as well as your audience and your wider sector, you’ll have an additional resource who can seamlessly combine your knowledge with a fresh approach.
2. Content writers know how to create compelling storytelling
You’ve decided to invest in a white paper because you’ve got a story to tell. You know what problems need to be solved, but you’re not sure how to go about it.
One common problem with many research reports is that they have a lot to say but don’t say it particularly well. If you’ve invested significant funds into research, you want to present those findings in a way that excites your audience.
That’s where white paper copywriters are worth every penny.
They understand how to transform technical information into a story. A freelance copywriter will know how to blend context and theory with anecdotes and statistics. And they can identify how to create persuasive arguments (backed up by evidence) that follow a logical order, supporting your claims and driving action.
With a clearly defined synopsis, as well as a concrete start, middle and end, your readers will be left with a compelling conclusion backed up with evidence. They’ll know what your opinion is, and what they need to do as a next step after reading your report.
3. SEO optimisation
An influential white paper writer will collaborate with your SEO team to maximise the digital potential of your research.
You’re investing money into your report because you want to use digital outreach and specific landing pages to drive new traffic and boost conversions.
When searching for a freelance copywriter, you should always ask them about their SEO approach. Do they know how to investigate what has already been written about your topic and what keywords are being used to help your report rank highly on Google? Can they naturally weave those keywords into your written report without it sounding like you’ve only written the paper to beat Google’s algorithm?
Working with an outsourced article writer means that you should have the right person to combine technical writing with SEO practices. Your white paper should be the crux of your marketing strategy. It’s something you can link with your PPC campaigns, your PR outreach, your lead generation activities, and your social media output. But to do so effectively, you need to work collaboratively as a team.
4. Outsourcing your white paper promises efficiency.
How long have you been thinking about your white paper topic?
Perhaps you’ve been thinking about this for a while, but it’s always been at the back of your to-do list.
We get it.
Your marketing team needs to prioritise maintaining your website, updating your social media, managing your external PR, sending out targeted email marketing, and managing your PPC.
When will they have the time to spend on an in-depth piece of long-form content?
That’s why outsourcing your white paper to an experienced report writer makes financial sense. You can rely on someone to get the job done with no distractions.
With 100% focus, a clear brief, defined objectives and manageable deadlines, the first draft of your report could be ready for you in just a few weeks.
That way, your marketing team will not be overwhelmed with workloads, they can use their strengths where needed, and your core business activities will not fall behind.
It’s a real win-win!
5. A professional report writer can offer that little extra polish
You want your white paper to stand out from the crowd. Something that cuts through the noise to resonate with readers.
That’s where professional report writers are worth every penny.
Your final report should offer
- Context and detailed understanding
- Clarity and cohesion
- Persuasive arguments backed up by evidence
- Consistent tone and style aligning with your brand identity
- Exceptional grammar and spelling
Beyond this, if you are working with a freelance white paper writer, that person will likely have contacts who can offer graphic design services to transform the visual effect of your project. They’ll be able to create re-useable assets and graphics that you can share elsewhere. They’ll even have the know-how of how to maximise the publicity launch of your white paper so you can have your name in the headlines with a dedicated thought-leadership strategy.
Let Amy Dawson help you become a thought leader
Hopefully, by now, you’ll understand why you should hire a white paper writer for your next long-form project.
If you’ve got a research topic rattling around in your head, please speak directly with Amy.
As an experienced freelance report writer, Amy knows how to take those ideas from your imagination and transform them into reality. What’s more, as a freelance PR specialist, Amy can help you to publicise your final report, ensuring that it’s read far and wide by your target audience.
Prices for a fully written white paper start from £4,000 (prices correct as of July 2024 and are subject to change).
Get started with your research project today.
