Are you a recruitment agency looking for a freelance recruitment copywriter who knows how to help you communicate with candidates and clients?
Recruitment is a unique sector – you have two very distinct audiences that you need to speak with. You want to show your candidates that you are there to find them their dream job and maximise their earning potential. Simultaneously, you want to show your clients that you can reduce their spending while also finding the most qualified person for the job.
It’s a tricky balance, and I have extensive experience in it.
For years, I’ve provided recruitment marketing support to recruitment agencies, delivering exceptional content aimed at helping recruiters redefine how to speak with their audiences.
From blog writing support and SEO content to brochures, reports, and thought leadership, I know how to help you stand out from the crowd and reach ideal candidates and clients.
How to find the right recruitment copywriting agency for you
If you are searching for a recruitment copywriting agency, you might not know where to start.
Searching online for recruitment copywriting is more than just contacting the first company you find at the top of Google. It’s also more than finding someone who offers cheap copywriting prices or, worse, heading to an AI tool to do the job for you.
You deserve better than that,
But more importantly, your clients and your candidates deserve better than that.
Here are the green flags you should be picking up when you’re searching for a copywriter who understands the intricacies of the recruitment sector.
Recruitment copywriters need to understand your sector
As I’ve just highlighted, for your recruitment copywriting agency to succeed, you need to be specific in all communications. Understanding your audience demographics is essential because if they don’t drill down to the minor details, any content is unlikely to convert.
Let’s look at how your needs might change.
Client communications
- Is this client looking for specific expertise on a permanent or temporary contract?
- Are they based in a specific sector – if so, is your copywriter asking you questions about their industry, and can they show they understand your client’s pressures/concerns/legislations?
- Do you need the copy to establish the onboarding process and how you work, or does your copy need to focus on existing clients you have pre-existing relationships with?
Candidate communications
- Is the candidate looking for permanent or temporary work?
- Where are they in their career – are they newly qualified, mid-career or searching for something senior? This is where your tone of voice and language choices will naturally change and evolve.
- Are they searching for career help and guidance, such as interview techniques and CV questions?
If your copywriter can demonstrate that they understand what you’re trying to achieve, the partnership will be much more successful.
How many questions is your recruitment copywriter asking you?
During the onboarding process of any recruitment copywriting agency, you want to work with someone who will continue asking you questions. This isn’t because the individual doesn’t know what they are talking about – it’s because they want to really drill down into the intricate details of your project.
The more questions they ask, the better. It means your chosen writer really wants to get to the heart of your project and help you achieve your goals. This means that any investment is far more likely to deliver a better ROI.
Your recruitment copywriting agency should check your deliverables from the outset
For your partnership with a recruitment copywriting agency to succeed, you need to be able to communicate expectations from the outset. During the initial quotation phase, you need to clarify what deliverables you’re searching for, what your expected timelines and deadlines are, and how you plan to manage any approval processes.
Ideally, your recruitment copywriter should be questioning you about this from the first interaction – that way, this can feed into the financial quote.
Why is this important?
Well, you don’t want to be affected by time spent chasing internal personnel for answers or charged for copy that isn’t quite right. Instead, setting out those expectations from the start makes the process much easier for you and your chosen copywriter.
Has your recruitment copywriter explained their working practices?
For your investment in recruitment copywriting to succeed, you need to have a partnership that can work effectively. You need a partner who can tell you how they work, what their strengths are and what their processes are. That way, you’ll know how they need to work to get the best of their ability.
Some copywriters like to talk to clients/salespeople/internal personnel to get the information. Others rely on desk research, their own knowledge or search functionality. You need to know how long it takes them to write an article, where they get their information from and how they want to receive sign-off.
I like to use a combination of it all.
Where possible, I find it’s easier to have regular meetings to discuss upcoming topics; that way, I can get your insights ‘straight from the horses’ mouth’. Focusing on multiple topics at the same time (at the start of each month) is the most time-effective way of collaborating. From there, I then head to my desk research. This is where I can explore what other people are saying about the topic and further increase my knowledge.
I use tools like SE Ranking to establish keyword searches, and I’ll always advise what search intent we are trying to benefit from within each article.
What do the recruitment copywriting testimonials saying?
Finally, don’t be afraid to ask for testimonials or examples of written copy. You may have noticed that I’ve got testimonials throughout my website which explain how I work with clients.
From the outset of working with me, my clients know that I’ll become (ridiculously) excited about their work. They know I champion them at every opportunity. I recommend them to others, and I dive into what’s going on in their sector.
They know that I’ll constantly question what their business priorities are, regularly check that content matches their profitable service areas. But beyond that, they know I will meet every deadline without fail.
I believe that this is the absolute minimum that businesses like you should expect.
If you’re investing your money into an external recruitment copywriting agency, you need to know that you’ve chosen a collaborative partner. That person needs to become an extension of your in-house team.
Talk to Amy Dawson about your recruitment copywriting needs.
My fixed-price packages allow you to choose between copy, PR and thought leadership/report writing. Whatever you need, I can create a unique package that matches your budget.
I am based between Ipswich and Colchester. But I work with clients across the UK, delivering exceptional copywriting support that reaches your audiences.
Book a call, or send a quick email – I’m ready to talk to you about what you need.