PR agency working with schools, colleges and trusts.
Modern learning requires a change in how you communicate with your stakeholders.
From internal employees to external stakeholders, the pressures that you face are unprecedented.
You need to improve your communication between students, parents, businesses, the local community and more. Your website is the perfect hub for your external communications, but who is responsible for those communications, and how often do you think about your reputation?
Your budgets are tighter than ever. You may have lengthy procurement processes and rely on volunteers and goodwill to look beyond your communications. But that's a disservice to your business.
Investing in education PR and copywriting support could be the best thing you can do to improve your communications strategy. Rather than relying on in-house staff with ever-increasing workloads, you could outsource your PR and copywriting needs to a collaborative partner who understands your issues.
Why work with a PR agency for your school?
The first thing parents and students will consider is your reputation. You want them to understand what you do and how you help to transform the lives of your students.
As digital classrooms become mainstream, you need to find a way to make it easier for students to submit their homework, integrate with Google Classroom and facilitate seamless communication between staff, students and parents.
You also need to shape your reputation amongst external stakeholders. You're under more financial pressure than ever before, so why not invest in education PR support that allows you to build stronger relationships with local businesses and your community? Working in line with your PTA or fundraising groups, Amy can offer help and assistance with your fundraising efforts and reputation management.
Together, we can troubleshoot your communication issues, reduce your workloads and improve relations between you and your stakeholders.
With no hidden costs or unexpected extras, your school's communication strategy will be set up for long-lasting success.
Educational PR services designed for your school, Trust or college
Whatever your business size, Amy can solve your communications challenges through a variety of PR services. Along with a team of seriously talented freelancers across the creative sector, we can scale up your communications quickly and easily.
You will benefit from having the right team of marketing professionals in place with the exact skills your school needs.
A PR specialist for the education sector
As a PR agency for schools and trusts, we know every penny counts.
Allow us to offer maximum impact with fixed fees. With freelance support, you can reduce your staff costs, limit your stress and feel confident that your communications are being handled by a pro.
Our PR agreements include:
- The development of a long-term PR or copywriting strategy
- Targeted understanding of your business priorities
- Written newsletters for your parents and pupils (3 per month)
- Website updates, ensuring that your website is fit for purpose
- Identification of potential press opportunities
- Fundraising/sponsorship letters to community/business groups (max. 2 per month)
- Pitching to target journalists
- Earned digital media links to aid your SEO
- Monthly meeting (45 mins) to discuss forthcoming PR opportunities
You can choose to make it work harder with your chosen optional extras:
- Development of media assets (supplied by a graphic designer)
- Media monitoring (external third-party costs to be supplied)
- Photography / Videography
Is external public relations support right for you?
You deserve to tell your story and build your reputation. You need to actively use PR to cut through the noise and be memorable to your customers.
PR isn't about spin.
It's about shaping your brand reputation, and aligning your external communications with your brand vision.
Amy Dawson goes beyond sharing your stories with your target press. She's there to be a collaborative ideas partner and help shape opinions of who your brand is.
By positioning you as an authoritative voice and an expert in your industry, we can enhance your reputation and effectively shape the way your stakeholders think about you.
Education PR prices start from £1,000 per month*
Just two days per month could be enough to maximise your potential
*Prices correct as of July 2024 and are subject to change
