We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the benefits of hiring a professional copywriter?
You may have heard the phrase "content is king." It's a saying that copywriters and marketing teams often use to justify the investment in content marketing. It implies that your content is the most important thing that you can invest in. After all, your content is what your visitors will be … [Read more...] about Why is content so important for businesses?
When it comes to content, you can't have too much. After all, we know that well-written and strategically used content should drive traffic to your website. Your content should engage your customers to pay attention to what you are saying. It should help you to raise awareness of critical services … [Read more...] about Five ways to easily increase your content output
Marketing is a fast-paced environment. When used strategically, your marketing campaigns can help to elevate your business by differentiating you from your competitors. You may think that in order for your marketing to be effective, you need to have a big budget. But thanks to a wide range of … [Read more...] about The free marketing tools that we recommend
We all know of the important role that blogs and news articles have to play when it comes to your business. Not only are they an effective tool to drive traffic to other internal pages (and aid your SEO) but they are a great way of sharing your voice and demonstrating your expertise. These days, … [Read more...] about What should your business be blogging about?
A few days ago, I read an interesting discussion on social media about how to justify the success of your PR campaign. Is it about being directly attributable to sales? Or is it about raising your brand profile and gaining positive exposure? It was interesting to read the thread. Not only was it … [Read more...] about Evaluating your PR campaign: How to know if it’s worked
We are now officially celebrating our first anniversary here at Gatekeeper Communications. It’s been a challenging year, with lots learnt, lots celebrated and lots of work! Over the past year, we’ve worked with a variety of different clients in copy writing and PR projects across different sectors … [Read more...] about A year in numbers…
As we head towards the end of the year, it’s time to start thinking about how the world of marketing has changed over the past twelve months and how it could continue to evolve in the coming months. 2020 feels like the age of technology – it’s not just a new decade but it’s a time to move away … [Read more...] about What will be our marketing priorities for 2020?
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content
Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea
For those working in the PR profession, having the ability to write a good press release is vital. A press release isn’t just another piece of content; it’s a useful tool to sell your story and share details of who you are and what you do. A great press release should give a journalist a hook to … [Read more...] about Are your press releases working effectively?