When it comes to content, you can't have too much. After all, we know that well-written and strategically used content should drive traffic to your website. Your content should engage your customers to pay attention to what you are saying. It should help you to raise awareness of critical services … [Read more...] about Five ways to easily increase your content output
Marketing is a fast-paced environment. When used strategically, your marketing campaigns can help to elevate your business by differentiating you from your competitors. You may think that in order for your marketing to be effective, you need to have a big budget. But thanks to a wide range of … [Read more...] about The free marketing tools that we recommend
We all know of the important role that blogs and news articles have to play when it comes to your business. Not only are they an effective tool to drive traffic to other internal pages (and aid your SEO) but they are a great way of sharing your voice and demonstrating your expertise. These days, … [Read more...] about What should your business be blogging about?
A few days ago, I read an interesting discussion on social media about how to justify the success of your PR campaign. Is it about being directly attributable to sales? Or is it about raising your brand profile and gaining positive exposure? It was interesting to read the thread. Not only was it … [Read more...] about Evaluating your PR campaign: How to know if it’s worked
We are now officially celebrating our first anniversary here at Gatekeeper Communications. It’s been a challenging year, with lots learnt, lots celebrated and lots of work! Over the past year, we’ve worked with a variety of different clients in copy writing and PR projects across different sectors … [Read more...] about A year in numbers…
As we head towards the end of the year, it’s time to start thinking about how the world of marketing has changed over the past twelve months and how it could continue to evolve in the coming months. 2020 feels like the age of technology – it’s not just a new decade but it’s a time to move away … [Read more...] about What will be our marketing priorities for 2020?
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content
Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea
For those working in the PR profession, having the ability to write a good press release is vital. A press release isn’t just another piece of content; it’s a useful tool to sell your story and share details of who you are and what you do. A great press release should give a journalist a hook to … [Read more...] about Are your press releases working effectively?
As marketing specialists, we know that events can be an incredibly powerful method of meeting new and existing customers. Whether it’s a training seminar, a networking event or a national exhibition, events are a perfect opportunity to showcase your products, build meaningful relationships and … [Read more...] about Event Planning 101: Considerations for your next corporate event
When it comes to PR activity, one of the first things you need to ask yourself is “Is it working?”. Whether you chose to implement a media relations campaign, you’re looking at influencer strategies and brand reputation, or you simply are running an event to raise your profile, it is important … [Read more...] about Are you measuring the success of your PR activity?
If you’ve looked through any of our services pages, then you’ll see that we regularly ask the questions;” What”, Why?” and “How?”. This is because these are the three most important questions that any marketer, PR practitioner or copywriter should be asking. What do you want to do?Why do you want … [Read more...] about “What”, “Why”, “How” – the three questions that should drive your marketing strategy