These days, it's becoming harder and harder for brands to stand out from the crowd. As consumers, we're used to being able to find what we're looking for at the click of a Google search, but what makes you click on one link over another? It might be that you're clicking on the first available … [Read more...] about Unveiling the power of public relations in marketing
My last few days have been interesting – in ways that perhaps I didn’t realise. Last weekend, we travelled to London to see the Disney 100 exhibition at the Excel Centre (which I would highly recommend – as a Disney nerd, I LOVED seeing the first ever known drawing of Mickey Mouse and the … [Read more...] about The surprising ways that inspiration can hit you
At Gatekeeper Communications, we want to make a difference in the places where we live and work. As an Ipswich-based PR and copywriting agency, we get to work closely with many different companies in a wide range of industries. But we want to be able to use our skills and expertise to help those … [Read more...] about Working in partnership with Ormiston Families to help charitable PR support for 2023
There’s often a misconception that public relations activities are only appropriate for large firms. We’ve had many conversations with small businesses in Suffolk about the importance of PR. People often tell us that they don't think PR is a good fit for their marketing plans. This is generally … [Read more...] about The ultimate list of affordable PR tactics for small businesses
We live in a world where we are bombarded with messages from brands. From social media to advertising, from blogging to digital marketing. Sometimes it feels difficult to pass through the noise and find the information that you’re looking for. Many businesses in Suffolk struggle to find their … [Read more...] about Three ways that you can use PR activities to spark new conversations.
Are you looking to boost your content marketing plans this year? You might want to learn how to improve your search engine rankings, bring in new customers, or improve the reputation of your business. Content marketing is an effective tool to help you cut through the noise. If you use it right, … [Read more...] about Discover how to supercharge your content in 2023
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash in 2023 and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your 2023 content plans?
As we draw to the latter stages of 2022, there are increasing concerns that we may be heading into a recession. Thanks to the cost-of-living crisis, the war in Ukraine and rising energy costs, you may be feeling worried about what the future may bring. What’s more, many businesses are under … [Read more...] about Five reasons why you shouldn’t cut your marketing budget in a recession
This is one question that I’m frequently asked by potential clients and even friends and family. Freelance copywriters work closely with commercial clients to develop unique ways to tell your stories. We find the words that describe what you do, who you are, and why you are special in a … [Read more...] about What does a freelance copywriter do?