Marketing is a unique profession because you can use your skill set to generate successful projects for companies in any sector. I really enjoy the variety of work which comes through – there’s always a buzz when you start to learn about different sectors and different businesses.

My background is based around health and social care and this is where my sector knowledge comes into play. Because I understand the professions (social work is an area of interest), I know what terminology to use (and what to avoid). My understanding of social work also means that I can be hugely proactive when it comes to writing content for Social Work News magazine - not only can I establish the content ideas, but I know who the high-profile people are to approach for an interview. This style allows me to simply ‘get on’ with the task at hand, allowing the client to concentrate on other pressing matters.

Equally, my strength is in supporting Suffolk-based companies – throughout my career, I’ve worked alongside some of Suffolk’s biggest brand names. As someone who was born and raised in Ipswich, I understand our regional culture – it comes back to what I was saying about taking a flexible approach.

There are a lot of psychological facets to marketing; for instance, something which works well in Ipswich may not necessarily have the same impact in other parts of the county.

Having this unique understanding of the local area means that it’s easier to establish effective marketing and PR strategies tailored to your business.