AMY DAWSON, GATEKEEPER COMMUNICATIONS
Amy Dawson is the owner and director of Gatekeeper Communications.
Find out more about her career history and learn about her interests
What do you enjoy most about your job?
I love writing, and I love organising things (I’m an avid list-maker) but by far, the best thing about my job is the people.
Throughout my career, I’ve been incredibly fortunate to work with some amazing people who have taught me, inspired me and challenged me. When I’m working with clients, I not only enjoy getting to learn and understand their business, but I also enjoy getting to know them as people.
I’ve been lucky enough to work for some clients for many years now, and they are not only my peers and my colleagues, but I’m proud to call them my friends.
What is your proudest career moment?
There is one project which will always stand out as memorable.
I was heavily involved in establishing an awards ceremony that recognised the achievements of a specific profession. I was able to start up the scheme from scratch and develop a solid five-year plan to see it grow year-on-year. It’s always incredible to hear about how it’s continued to grow (long after I left that job role) and I’m proud to hear that it has achieved the original aim of becoming the leading celebration for that sector.
What are your specialisms?
Marketing and PR is a unique profession because you can use your skill set to generate successful projects for companies in any sector. I really enjoy the variety of work that comes through; there’s always a buzz when you start to learn about different sectors and different businesses.
Thanks to my PR background, I am more than just a traditional "copywriter" or "PR expert".
I am an ideas partner, someone who can look holistically at the bigger picture, finding ways to amplify your messages. I've worked on projects where an initial idea for a blog article evolved into a full-blown white paper, complete with consumer research and comprehensive PR campaign.
My ethos is to always question, "What else can we do beyond this?"
Why choose to work with a Suffolk PR expert?
My strength is in supporting Suffolk-based companies – throughout my career, I’ve worked alongside some of Suffolk’s biggest brand names, including Sanctuary Personnel, Citizens Advice Ipswich, Lucid Systems, and Ormiston Families. As someone who was born and raised in Ipswich, I understand our regional culture – it comes back to taking a flexible approach and understanding what matters to local businesses, and their core demographics.
There are a lot of psychological facets to marketing; for instance, something which works well in Ipswich may not necessarily have the same impact in other parts of the county.
Having this unique understanding of the local Ipswich area means that it’s easier to establish effective content marketing and PR strategies tailored to your business.
Connect with Amy Dawson on LinkedIn
If you'd like to know more about my career history then please send a connection request through to LinkedIn - I'm always happy to connect with like-minded professionals!