Hi, I’m Amy Dawson
I’m a freelance PR consultant specialising in media outreach, copywriting and research reports. I help UK SMEs turn expertise into influence through a perfect blend of PR, copywriting and original research. I deliver media relations Ipswich businesses rely on to secure regional and national coverage, while also writing story-driven copy which connects with customers.
My job is to make your life easier.
PR services tailored to your business
Imagine benefiting from PR, copy and thought leadership that sounds unmistakably yours.
I’ll get to know your brand story, challenges and customer insights, then blend digital PR with traditional media outreach and content creation. As an external part of your team, I will highlight your brand voice and turn your successes into headlines, introducing you to new customers and winning new business.
Professional copywriting support
Convert your website traffic into customers with SEO-driven, human-written copy
Freelance PR and media relations
Win new clients thanks to targeted editorial features
When your messaging is on the huh* and it feels like nothing’s landing straight, I’m here to step in and level it up with sharper strategy and clearer copy. Your business will benefit from results that stick.
* (That’s Suffolk slang for crooked or off-kilter for those not in the know…)
PR case study
Challenge: Cutting through today’s noise and earning attention in the right outlets.
Approach: I used a mix of reactive and proactive outreach, plus content repurposing suggestions to maximise one client’s trade, national and digital media targets.
Results: In just six months this client received
- 28 pieces of media coverage
- Total audience reach: 156k
- 56 brand mentions
- 70% of links rated “good”, “very good” or “excellent”
Copywriting case study
Challenge: Rewriting an entire website, maintaining a focused blogging strategy and maximising SEO potential to give potential customers the precise information they needed.
Approach: I re-wrote the entire site with E-E-A-T-compliant SEO copy, user-journey mapping and story-driven CTAs.
Results: In just six months this client received
- 75% open rate on email campaigns (compared to national average of 21.5%)
- Average engagement time increased from 4 seconds to 3 minutes 55 seconds
- 5 first page ranks for agreed key terms
- Average 25% increase on new visitors in the last quarter
Report writing case study
Challenge: From white papers to case studies, I can take your internal know-how and turn it into polished reports. These reports are essential to opening doors, building trust and positioning you as the authoritative voice in your sector.
Approach: I recently collaborated with a team of freelancers to write the SME Marketing Playbook. This practical resource helps small and medium-sized businesses identify and overcome their marketing challenges.
Results: Within one month of publication, the report received
- 58 downloads
- 1 new client (worth £5.5K per annum)
- 19 pieces of media coverage
- Total audience reach: 24.5k
It’s time for you to join my list of incredible clients
Located just off the A12 at Copdock Interchange (serving Ipswich, Colchester and beyond) I’m your go-to freelance PR agency for SMEs and national brands. From media relations Ipswich businesses love to digital PR campaigns across the East of England, I partner with tech startups, HR teams, social care providers, transport logistics outfits, FMCG brands and consumer & lifestyle companies.
Whether you need SEO-driven copywriting Ipswich or engaging white papers for UK SMEs, my tailored services blend E-E-A-T standards with local insights and your expert knowledge. Together, we can tell the right stories that engage with your audiences, build your credibility and result in genuine business growth.
