Use strategic media relations to
share your stories
Raise your brand profile through planned publicity
You are searching for a Suffolk PR agency because you want to see your business talked about positively in the news.
You want to shout about your successes. You want to be talked about. You want to see a steady stream of new customers who have found you through earned media outreach.
We get it.
Seeing your business name in the news is a big thrill. It’s something to be proud of and something that Amy still gets excited about despite working in media relations for over fifteen years!
Together, we can explore the newsworthy topics that journalists and customers will be interested in. As a media relations agency, we know how to use relevant pitches, press releases and reactive commentary to build strong relationships with the publications that your audience is reading.
As your external press office, we become your point of contact for journalists, allowing you to build your reputation within the media successfully.
Allow us to maximise your reach and deliver exceptional results.
Press office support to share your stories and connect you with customers
Through targeted media relations campaigns, we will build up your business profile and support your long-term business growth.
We use strategic insights to build positive relationships with journalists. Press releases or pitches are never issued for the sake of it; instead, each journalist interaction is carefully thought through from the perspective of their reader and your audience.
By matching those two perspectives, you can start to build a substantial portfolio of earned media coverage.
Why does your small business need media relations?
It’s simple. You need to tell your customers about your products or services to ensure success.
Media relations is a great way to reach new audiences and explain who you are, what you do, and why a customer should choose you.
A skilled media relations campaign will shape your reputation. It will change the way that your customers think about you and showcase your brand vision, values and ethos. By connecting you with media coverage in the right publications, you can strengthen your credibility and reach your potential.
You want to raise awareness of your brand.
Magazines, websites, news outlets, radio, TV, and social media mentions offer a chance to reach thousands of potential new customers.
Finding the right journalists who are writing about your topic, gives the greatest opportunity to build your brand reputation.
Media relations can shape your narrative.
Building solid relationships with journalists will allow you to create your reputation. Unlike advertising, media relations is never paid for.
Any earned media is seen as a credible endorsement of who you are and what you do.
Media coverage can aid your search rankings
You know that digital backlinks are essential for SEO purposes, but earned media coverage is more than that.
If a potential customer Googles you and sees a long list of credible news outlets underneath the search, all featuring your brand name, it offers a significant level of trust and expertise in who you are.
Media relations is a long-term solution, not a quick fix
It can take months or even years to cultivate your brand reputation. To do this effectively, you need to be consistent.
This is where Amy’s support can transform your media relations activity.
By working as your external press office, she can raise your profile so that you are first and foremost in the minds of any journalist writing about your sector. She has worked with clients across the UK in a range of sectors, securing effective publicity in publications as diverse as The Grocer and HR Director through to BBC Radio Suffolk and the East Anglian Daily Times.
Whether you’re searching for regional, national, trade or consumer media coverage, you’ve come to the right place!
A media relations agency with additional PR services
Press office functionality is an excellent way to boost your business, but it’s essential to understand that media relations is only one tool within your wider PR strategy.
Your media outreach may be about one particular product or service – which is why we recommend you use it alongside any of our other PR services.
Frequently Asked Questions
You'll have lots of questions about what press office support and media relations support Amy can deliver for your business.
To get you started, Amy has answer some common questions below.
But, why not head over to our dedicated PR - FAQ page to find out more?
If there's a question Amy hasn't answered, just send a quick email!
