Earlier this week, we had an opportunity to contribute towards an informative blog published by Veulio regarding 25 PR and communications trends for 2025. In case you’re wondering, our prediction about how your business can benefit from freelance digital marketing support is at number 24 on the list…
As you may expect, December is a time to reflect and look back – but it’s also a time to plan and think about what we can focus on over the next 12 months.
As a freelance PR, Amy is constantly working with clients across many different sectors, providing tangible communications and copywriting support. Your communications strategy needs to blend your business goals with your customer needs while also paying close attention to the ever-changing demands of search engine algorithms.
This is what we think you should be focusing on next year.
Creating an authoritative voice using research-led reporting and white papers
You deserve to be seen as an authoritative voice in your sector. Building your brand and aiding thought leadership will allow you to boost your reputation and be extremely beneficial for your SEO (Google loves authoritiative experts!).
Investing in research-led reporting and white papers shouldn’t be only accessible for bigger businesses – small brands also have insightful thoughts and opinions that are valuable to their customers.
Using your content marketing strategies to solve the problems your customers are facing
Although it’s tempting to focus on commercial intent keywords within your SEO content writing, there is still an important role for your informational intent keywords.
By understanding your customer problems, it becomes easier to establish genuinely helpful content that your customers are looking for. By focusing on each micro interaction, you can build stronger brand loyalty and benefit from repeat customers who trust you genuinely care about what matters to them.
Realising that AI is a tool to aid, not replace
There are many benefits of implementing generative AI into your marketing and communication strategies for 2025, but it’s also essential that you are aware of the risks involved.
Too many businesses are using AI as an opportunity to replace marketing teams, rather than realising that generative AI needs to be carefully managed and overseen to prevent potential reputational issues from emerging.
Making the most of fixed price PR support within your communications budget
Your communications budget needs to guarantee value for money. Working with freelance support can allow you to maximise your budget by paying for time and output, rather than recruiting internally.
Many freelance PRs (like Amy) will offer fixed price PR solutions taulored to your budget.
An additional benefit of using freelance PR support is that self-employed contractors are often highly experienced, so you can take advantage of their skills and resources, without any additional costs.
Tailoring your copywriting for different audiences
When your customers feel heard and reflected in your content, they will be much more likely to convert into long-term brand advocates or pay for your products or services.
Understanding how to reach specific audience groups (being as specific as possible) and tailoring your copywriting to each audience is one of the best ways you can really reach out to your customers. It gives you the best possible chance to show that you understand who they are and what you can offer.
These are just a few parts of your communications strategy
Creating a comprehensive communications strategy is a complicated action plan that needs consistent revision and input from everyone, from your PR team to your SEO experts, along with your sales teams and senior leadership personnel.
Why not kick off 2025 as you mean to go on by working with Amy?
All you need to do is pick up the phone and drop a text to 07857 433665. We’re ready to take your call.
