We’re sure you’ll agree that any content needs to “do” something.
When you’re writing your next blog post or landing page, you might be tempted to focus on commercial intent keywords – after all, they are the search queries that are more likely to lead to sales.
But we think that informational intent can be just as valuable for your content marketing strategies.
Understanding customer problems could be beneficial to your business
If your customers have common questions or concerns, publishing details about how to overcome those issues on your website could ease pressure on your customer service agents.
Similarly, explaining how you work and what you offer can guide potential clients along your sales funnel before you’ve made that initial first-point of content.
As a result, you can start to shape a positive impression of who you are, what you do and what makes you different from that very first micro-interaction. By centring your customers at the heart of everything, you can show that you really understand who they are and what matters to them – not what matters to you.
We can help you focus on your customers
If you’re reading this, you’re most likely a small business in Ipswich. You’re searching for additional freelance PR or copywriting help because your internal team doesn’t have enough resources to keep your website up to date or respond to any media opportunities.
But you know you need to invest in digital PR to showcase your authoritative expertise as part of your SEO strategy.
You also know you need to invest in your reputation to drive sales, reach new customers and improve your bottom line, but you’re worried about time or financial investments.
That’s where Gatekeeper Communications can help.
We can talk to your customers and find out what’s bothering them. By understanding specific customer problems, we can create marketing collateral and content that you can use to educate, inform and explain.
For example, we can manage all of this (and much more)
- Blog posts
- Compile frequently asked questions that you can share with customers
- Create user guides/manuals
- Explain what’s happening in your business and your wider sector
- Manage your social media
- Write case studies and testimonials
From as little as two days per month of external PR and marketing support, we can help you improve your communications strategy, freeing you up so that marketing is no longer seen as a hassle – but something that is managed for you excites you and makes you proud.
With fixed price PR packages available, let’s kick off 2025 with a bang!
