If you work in an HR role, you likely have to spend hours writing lengthy business reports or trying to solve internal communications challenges.
From job adverts to annual reports, sustainability pledges to internal communications, the amount of content you need to produce is endless.
Many of those items on your to-do-list will be legislative requirements that you cannot put off.
Others will be used by your senior management team to promote your long-term business success to your shareholders and stakeholders.
- How much time are you spending on writing internal and external content, which could be better used elsewhere?
- Are you confident that you are telling the stories that you want to be heard?
- Are you communicating effectively with your potential or current employees?
You began your career in HR because you want to work with people.
We began our career in copywriting, because we love writing about different topics.
So, what if we said to you that we knew how you could improve your next HR-focussed content, while also saving time and money?
Why do you need an HR copywriter?
You might be reluctant to hire an HR copywriter, fearing that the cost of a professional writer is prohibitive to your business. If you are a small business, every penny counts.
But as HR professionals know better than anyone, your time has its own cost.
That time could be better spent elsewhere, freeing you up to work on strategic HR-led solutions and change management.
Hiring an HR copywriter is a proven cost-effective investment. Rather than spending days or even weeks struggling with the details of how to write an engaging piece of content, you can outsource that work to a professional copywriter.
Someone who will free up your time and energy for an agreed fixed price.
Your HR copywriter will keep you on track, meeting your deadlines and communicating effectively in your brands specific tone of voice.
Sounds good, doesn’t it?
As professional HR copywriters, we’ve spent years researching and writing about HR-related topics, from recruitment and onboarding to data analytics, leadership and managerial insights and professional development. We know how to combine data with storytelling, allowing you to benefit from better communications that clarify why your business is set for long term success.
Together, we can collaborate to find the right internal communications strategy that appeals to current employees, attracts new talent and positions you as a true thought leader.
HR copywriters can write complex business reports
A key part of our PR support for HR teams is our love of writing professional business reports.
We will work with your team to write complex reports that showcase your business acumen and highlight your plans for the future.
Our report writing services go beyond delivering the final report.
Along the way, we will highlight those additional extras that can amplify your investment. From suggestions of SEO-designed content pages tailored for Google’s search rankings, media outreach opportunities and corporate event management to launch your findings, we will go above and beyond to have your business report read far and wide.
We combine credible report writing with storytelling.
We’re here to help you with an array of business reports including
- Annual reports
- Case studies
- CSR reports
- Fundraising pledges
- Gender pay gap reports
- Progress updates
- Sustainability promises
- Technical reports
- Thought leadership
- White papers and research projects
Telling the stories that are important to your business
How often do you check if your business reports and HR updates are being read by your stakeholders?
Are you aware of what is being said about your business?
Have you ever considered how your reputation could play a big part in your ability to attract new talent and retain your talented staff?
As PR experts, we know how crucial it is that marketing and HR align. After all, you are both working towards the same objectives. You want to be seen as the best in your sector and have a strong reputation that you are proud of.
Allow us to seamlessly collaborate with you and your marketing team. By getting to the heart of what makes your business special, we can have those specific insights that are important to your business. By cohesively matching your internal and external communications, you’ll soon see the strategic (and financial) benefits of your investment.
Using your content to attract new talent and client prospects
HR copywriters know what to say, and when to say it.
They also know what not to say to specific audience groups.
You deserve to work with an HR copywriter who understands that your content (whether it’s job ads, website articles or business reports) needs to be read by many different demographics.
New talent will almost certainly research who you are before they arrive for their interview. And your prospective clients will be conducting their due diligence as part of their procurement processes. You’ll almost certainly have different tone of voice requirements for each demographic. But within that, you also need to complement those requirements with consistency and expertise.
This might sound complicated. But we promise, it’s not.
In fact, it’s what professional business writers excel in.
Talk to Amy to find out how your investment into human resources copywriting could facilitate stronger recruitment campaigns.
A proven track record of working with the HR trade press
Earlier on, we noted that our approach to human resource copywriting is different.
Our combined PR agency and copywriting services allow us to expand beyond just words. We look to exploit every opportunity, allowing you to reuse and repurpose your copy far and wide.
In the last 12 months alone, we’ve written extensively about HR matters. We have achieved media outreach campaigns for clients in publications including HR Director, HR Review, Workplace Wellbeing, Personnel Today and many more.
Do you want to raise your reputation within the HR industry? If so, book a discovery call or send Amy a connection request on LinkedIn.
