A PR agency working with HR businesses and departments
Gatekeeper Communications is your ideal partner if you want to combine business strategy with creative storytelling
As HR specialists, you know how important it is for your communications to be clear, precise and easy to understand by your audience. You also know that your communications need to be carefully written to target both internal and external audiences.
HR and marketing have long been closely aligned – after all, both offer strategic insights to build positive reputations. As a human resources public relations specialist, Amy knows how to use PR strategies to help you attract new talent, win new business and maximise the latest HR technology.
Have you ever considered that your employees (current and former) are your brand ambassadors? It makes sense - they are the ones who share your stories and shape your reputation. When you have a positive internal reputation, that authenticity and trust becomes easier to replicate for external stakeholders.
Combining creative campaigns with strategic insights, your HR team can use PR services to get your brand name in front of key decision makers. Together, we’ll prioritise data-driven thought leadership and position your internal spokespeople as the leading authority voices in your sector.
Targeted media relations campaigns to showcase your expertise
Amy has spent years cultivating great relationships with key human resources media.
She has secured positive media coverage for clients in publications including HR Director, HR Grapevine, Workplace Wellbeing and many more.
Her in-depth understanding of your sector (along with her recruitment PR agency experience) means that she knows how to maximise media relations campaigns to your benefit.
Together, we can collaborate on exciting campaigns, enhancing your reputation within the HR sector as well as your wider industry. We can build positive relationships with journalists and boost your profile so you can introduce yourself to new clients and win new business.
Use PR tactics to win new business for your HR department
Winning new business, attracting new talent and strengthening your long-term success depends on how visible your business is in front of the right people.
As a PR agency for HR teams, we know that your visibility relies on a combination of PR tactics. Amy can work with you in a number of ways including
Position your senior team as the experts in your sector
To get in front of the right people, you need to showcase your expert authority and sector-specific knowledge.
You want to be able to use data-driven insights and informed opinions to solve your customers' issues.
Amy specialises in thought leadership and reputation management. Through targeted pitches, data-driven research, and planned interview opportunities, you can share your stories about the topics that your customers care about.
You will be able to provide PR solutions that are based on substance, not spin.
Have you read our latest blog articles?
External PR support for HR businesses and departments
As a PR agency for human resources, we know every penny counts.
Allow us to offer maximum impact with fixed fees.
Our PR agreements include:
- The development of a long-term PR strategy
- Targeted understanding of your business priorities
- Identification of potential press opportunities
- Proactive and reactive media relations support
- Press office services
- Creation of key spokesperson biography
- Liaison with target media (regional, national, trade, consumer)
- Press release distribution (up to 2 per month)
- Pitching to target journalists
- Earned digital media links to aid your SEO
- Monthly meeting (45 mins) to discuss forthcoming PR opportunities
You can choose to make it work harder with your chosen optional extras:
- Development of media assets (supplied by a graphic designer)
- Media monitoring (external third-party costs to be supplied)
- Influencer relations
- Photography / Videography
Is external public relations support right for you?
You deserve to tell your story and build your reputation. You need to actively use PR to cut through the noise and be memorable to your customers.
PR isn't about spin.
It's about shaping your brand reputation, and aligning your external communications with your brand vision.
Amy Dawson goes beyond sharing your stories with your target press. She's there to be a collaborative ideas partner and help shape opinions of who your brand is.
By positioning you as an authoritative voice and an expert in your industry, we can enhance your reputation and effectively shape the way your stakeholders think about you.
PR human resources prices start from £1,000 per month*
Just two days per month could be enough to maximise your potential
*Prices correct as of July 2024 and are subject to change
