PR support for insurance brokers
Gatekeeper Communications works with brokers, providers and brands to improve your comms.
Insurance is a busy market, often packed full of brokers and insurance providers all trying to get through to the same target audiences. It’s never been more important to use your communications to explain to your customers who you are and what you do.
You need your customers to understand that insurance is more than just a legal requirement. A payout can be a life support for those in need.
Our insurance PR is designed with your customers in mind. Rather than focusing on your services and your products, we tailor everything to your audience.
- Our sympathetic copywriting services for the insurance sector will show your customers that you care.
- We make the most of media relations and journalist relationships to build your brand and reputation. All earned media coverage will position you as a trusted voice and expert authority.
- We make the most of thought leadership to educate your customers about the value that insurance can offer.
Let us be your collaborative partner. Our PR support is perfect for insurance brokers who want to go beyond the traditional communications strategy.
By effectively building your reputation, Amy will convert your customers into your brand advocates and lay the foundations for your long-term success.
Allow strategy and creativity to pay out
There are hundreds of newsworthy opportunities to share in the insurance sector. From case studies of happy customers to value-added services and examples of niche insurance policies, your sector is a thriving hub of untapped communications potential.
If you’re an insurance broker, provider or insurance brand you may struggle to cope with the workload. It may be increasingly difficult to react to the never-ending demand for insurance-related comments from journalists, but with Amy’s expertise and know-how, you can sit back knowing that your communications (including PR, content and copy) are working as they should.
Our connections with the insurance trade press and your local areas mean that we can tell the stories that you want to share.
Amy can capitalise on those opportunities and provide you with digital backlinks that will make your SEO team jump for joy.
Our relationships with insurance journalists are long-standing. We know the stories they want to hear, the credibility they are looking for and the insights they want to share. Together, we can find create the perfect blend between business strategy, newsworthy outreach and audience expectations.
Insurance PR services designed for you
Whatever your business size, Amy can solve your communications challenges through a variety of PR services. Along with a team of seriously talented freelancers across the creative sector, we can scale up your communications quickly and easily, bringing in the right people to boost your brand.
Get to grips with what matters to your customers
Insurance is a complicated subject. Too often, customers see it as something they are forced to take, rather than a valuable resource that could help them.
Why not delve into the realities behind customer expectations or perceptions of insurance?
We can use data-driven insights to find new ways to educate and inform them about the value of a comprehensive insurance policy. Amy can collaborate with consumer research agencies to identify customer attitudes. For example, we could determine if insurance policies are only ever decided on price. Or we could interview your customers to create a series of case studies to promote to your services.
Amy specialises in thought leadership and reputation management. Through targeted pitches, data-driven research, and planned interview opportunities, you can share your stories about the topics that your customers care about.
PR support for the insurance sector
Our insurance PR services promise to pay out.
Discover what your PR policy could include...
Our PR agreements include:
- The development of a long-term PR strategy
- Targeted understanding of your business priorities
- Identification of potential press opportunities
- Proactive and reactive media relations support
- Press office services
- Creation of key spokesperson biography
- Liaison with target media (regional, national, trade, consumer)
- Press release distribution (up to 2 per month)
- Pitching to target journalists
- Earned digital media links to aid your SEO
- Monthly meeting (45 mins) to discuss forthcoming PR opportunities
You can choose to make it work harder with your chosen optional extras:
- Development of media assets (supplied by a graphic designer)
- Media monitoring (external third-party costs to be supplied)
- Influencer relations
- Photography / Videography
Is external public relations support right for you?
Let's tell your story and build your reputation. Collaborating with Amy means that you can actively use PR to cut through the noise and be memorable to your customers.
Together, we will shape your brand reputation and align your external communications with your brand vision.
Amy Dawson goes beyond sharing your stories with your target press. She's there to be a collaborative ideas partner and help shape opinions of who your brand is.
By positioning you as an authoritative voice and an expert in your industry, we can enhance your reputation and effectively shape the way your stakeholders think about you.
Insurance PR agency prices start from £1,000 per month*
Just two days per month could be enough to maximise your potential
*Prices correct as of July 2024 and are subject to change
