We're ready to manage your reputation

Our PR services are your PR solutions

A PR agency that will position you as an authoritative voice in your sector through targeted PR campaigns

For 15 years, Amy has been working with small businesses like yours.

Telling your stories to the people who matter - your customers.

Through in-depth PR strategies, Amy can boost your profile, raise your reputation, help you generate new sales, and improve your bottom line.

This may sound like a unicorn, but with Amy's support, you can expand your reach into new markets, new audience demographics, and new opportunities.

As a PR agency specialising in small business support, there's nothing Amy loves more than shouting about who you are and what you do.

She never forgets that great PR campaigns and strategies need to achieve something; that’s why she will work with you to establish measurable results, allowing you to feel confident that your PR is working as hard as you are.

Your PR will be more than just media relations (although it's always exciting to see your name in lights).

With Amy's help and support, you can reach new audiences, start new conversations, and cement your reputation as your sector's authoritative voice.

If you're still not sure if PR is right for your business, why not read Amy's blog about the power of public relations within marketing campaigns?

I'm ready to have my voice heard

Discover our media relations services

Using media relations to share your newsworthy stories

Amy specialises in finding the right stories to promote your business.

She thinks beyond media relations and doesn't pitch stories for the sake of it. Instead, she works hard to find the right angle to create news articles, radio interviews, and web links – all designed to have a positive impact on your business.

As an Ipswich based PR agency, Amy has great contacts with the media (in many different sectors), which allows her to make the most of your newsworthy press opportunities.

A B2B and B2C PR agency that delivers results - whatever your sector

Over the years, Amy has delivered PR solutions for UK businesses across a wide range of sectors, including:

Automotive

Insurance

Luxury goods

Retail

Charities

Legal

Personal Finance

Social Work

Health and Fitness

PR agency

Politics

Technology

Human Resources

Lifestyle

Regional

Transport Logistics

Scalable PR support for your sector

A PR agency who will turn you into a trusted voice

As a small business, you rely on your reputation. You want your customers to trust and believe in you.

Amy wants that, too.

After all, PR is all about reputation management. That's why Amy will make thought leadership a crucial part of your PR strategy.

Working collaboratively, Amy will position you as a true expert in your sector.

Through targeted thought leadership pitches, data-driven research reports and carefully planned interview opportunities, you'll have unique insights and conversation starters about topics and issues that matter to your customers.

By identifying their problems and concerns and proactively finding solutions, it becomes much easier to have genuine, newsworthy and thought-provoking discussion points.

That's how you showcase you and your business as the trusted experts.

a speech bubble on a purple background saying did you know?

Our white paper writing services could be right for you

Media relations support for small businesses

Through Gatekeeper Communications, Amy Dawson has provided corporate PR and media relations support to national and regional brands.

Current and former clients have included

Amy has great media contacts across a range of sectors. SHe knows how to manage proactive and reactive journalist enquiries and has secured client coverage in key publications, including:

The Grocer
Grocery Trader
A1 Retail
Prolific North
KDS Europe
Garden Centre Retail
HR Director
HR News
HR Grapevine
Talking Retail

A media relations agency who shares your story

A breakdown of the SMART objectives that are needed to judge the impact of a great PR campaign

Setting measurable PR metrics

Your PR results should be more than just media clippings.

Amy will get your stories in front of the right people, at the right time.

Want to be featured in The Grocer? No problem. Want an editorial in the HR press? Consider it done.

Amy will work closely with you to create a dynamic strategy that works in line with your key business priorities. She will set measurable, SMART objectives which allow her to benchmark your progress and ensure that your earned PR activity is doing what it set out to do.

Checkout our blog about the importance of PR evaluations

Affordable PR agency support that fits your budget

What’s included:

Creation of ongoing PR strategy
Targeted understanding of your sales priorities
Identification of potential news opportunities
Proactive and reactive media outreach
Dedicated press office services
Development of key spokesperson biography
Liaison with target media
Press release distribution (up to 2 per month)
Pitching to target journalists
Earned digital media links to aid your SEO
Monthly meeting (45 mins) to discuss forthcoming PR opportunities

Make it work harder with your chosen optional extras:

Development of media assets
Media monitoring (external third-party costs to be supplied)
Influencer relations
Photography

Graphic saying External Public Relations support with a picture of a woman wearing a blue stripe shirt working at a laptop

Is this right for you?

If you have a story to tell or a reputation to build, then PR could be the right move for you. In today’s digital world, it becomes much harder to cut through the noise. You want to be memorable to your target customers, and you want them to think highly of your brand. This is where PR is essential.

At Gatekeeper Communications, we do more than just share your stories with your target press. We help shape opinions of who your brand is and what you stand for. By communicating openly and effectively with your target customers, you can get them to think about you from the moment they start to search for your services. By positioning you as an authoritative voice and an expert in your industry, we can enhance your reputation and effectively shape the way your stakeholders think about you.

PR Prices start from £1,000 per month*

Just two days per month could be enough to maximise your potential

*Prices correct as of July 2024 and are subject to change

Talk to us

Frequently Asked Questions

You'll still have lots of questions about how to make the most of PR support for your business.

Amy has outlined some of your key questions below.

But why not head over to our dedicated PR - FAQ page where we've answered as many of your questions as possible.

Of couse, if there's still things you need to ask, please send a quick email and Amy will get right back to you.

Is PR worth it for small businesses?

PR is definitely worth it for small businesses. You want to be able to shout about your services and share reasons why potential customers should shop with you.

Have you ever wondered why you have an excellent opinion about some brands and a negative opinion about others? That's because of the value of PR.

As a small business, your reputation is worth everything. It's important to look at how you can shape and influence that reputation, and encourage your potential customers to think about your business the way you want them to.

How do I know if my PR is working?

PR is a long-term game, not a quick sales fix. There are many different ways to check whether your PR is working effectively.

Reputation. Are people talking about you in the way you want them to?
Increased brand recognition. Have you noticed an increase in the number of people who have heard about your brand? When you talk about your business to peers, are they already aware of who you are and what you do?
Sales/leads. Have you noticed an increase in the number of enquiries - perhaps through phone, email or website?
Social media engagement. Are more people engaging with you on your social media platforms?
SEO/SERP. Are you listed high in the search engine rankings? Digital PR can aid your SEO performance as Google understands more about the work you do and how you compare to your competitors.
Media relations. Are you regularly featured in the news? Whether it's local, national, consumer or trade, having your name in lights (proactively/reactively) is an indicator that your PR is working as it should be. Ideally, you want to be in a position where you are an authoritative expert and journalists come to you for requests to help them with their articles.

How much should I budget for PR?

This depends on your overall aims and objectives. As specialists in PR for small businesses, we firmly believe that affordable PR is possible. However, for your PR to work, it needs to be consistent and reliable. It's not a quick fix, and ideally, you should be budgeting for at least 6-12 months to establish tangible results.

Your budget will depend on how much effort you want to put into your PR campaign. You may have a specific time-related project you wish to promote, or you may be searching for an all-encompassing strategy featuring media stunts or brand endorsement.

During our initial discovery call, we will discuss the potential objectives of your PR brief and establish a cohesive plan based around your budget.

In our experience, you should expect to budget for at least two days per month - that way, you can have a consistent, weekly activity level that will aid your business growth strategy.

At Gatekeeper Communications, our PR prices start from £1,000 per month.

how much does it cost for a PR campaign?

If you need a specific PR campaign to promote a product or service, your price will depend on the specific tactics involved.

As a B2B freelance PR expert in Ipswich, our approach is to create a PR proposal that outlines your key objectives. Once we've identified the strategy, we can move into specific tactics and price accordingly.

To discover how much your PR campaign will cost, please book in a discovery call.

Is hiring a PR firm worth it?

There are many reasons why you should choose to hire a PR firm rather than handle your work in-house.

Rely on expert PR guidance. You're choosing to hire a PR firm because you want the work to be managed by experts. Having an external team behind your campaign will mean that you can benefit from the expertise and knowledge of local PR specialists. Some PR companies may specialise in specific sectors or industries, which will help you to maximise the results of your PR campaign.
Access to subscription-based databases and PR software. From automated software to media monitoring, journalist databases, journalist requests and even press release distribution software, investing in PR is expensive. Working with a local PR expert means that you can lower your costs as your chosen PR firm will likely have access to those subscriptions. At Gatekeeper Communications, we routinely use Veulio, ResponseSource, Press Plugs, SE Ranking and more to deliver high-quality yet affordable PR services.
Negotiated rates with critical suppliers. If you need additional support (perhaps SEO specialists, photography, videography, animation or other creative services), your chosen PR team will have its own network of contacts. Through our preferred supplier suggestions, we can ensure that we can achieve preferential rates without compromising on quality.
Confidence that work gets done to high standards. You're choosing to invest in an external PR support service because you don't have the time or resources to handle it in-house. You may have an internal marketing team, but your PR activities may fall behind because of other priorities. Hiring a freelance PR specialist means that you can feel confident that your PR work is delivered on time, every time.

Should I choose a PR agency or a freelance PR?

Choosing between a PR agency or a freelance PR is entirely your decision.

Many B2B and B2C freelance PRs like Amy Dawson begin their careers working within a PR agency setting, delivering the same level of care and attention that you deserve.

Choosing a PR agency may be better for you if

You have a big campaign. If you need multiple people working on your account simultaneously, you may prefer to work with a team.
You need a variety of creative solutions. Often PR agencies will have internal graphic designers, web developers, social media teams etc who can all work holistically on your account. If you want a full-service in one single monthly budget, this may be better for you.
You need continuous work throughout the year. Working with a PR agency means that if your account manager or PR contact takes annual leave, the work doesn't get left behind.

Choosing a freelance PR specialist may be better for you if

You want high-quality work within an affordable PR budget. As a freelance PR expert, my overheads remain low. This allows me to focus on delivering affordable PR solutions tailored to small businesses. Freelance PRs offer the same high quality service as PR agencies.
You want to choose the right person for each task. As a local freelance PR expert, I love working with fellow creatives in Ipswich on projects. When additional resources are needed, I can bring in the right people with the right credentials. That means you're getting the best possible level of experience - but more importantly, you're only paying for the output delivered. If you only need graphic design or photography once or twice per campaign, you'll only pay for the services when you need them. This means that your monthly PR costs will be much lower, and you'll be able to retain control over your PR budget more effectively.

As freelance PR specialists in Ipswich, we work closely with businesses across Suffolk and throughout the UK. To book a discovery call to find out if we can support your business, please get in touchContact Us.

How does freelance PR work?

Our freelance PR services are designed to work around your business needs. You deserve a flexible approach that combines business strategy with a mix of proactive and reactive PR solutions.

You might be searching for a media relations specialist, a local PR expert, or someone who is skilled at crisis communications.

When you search for a freelance PR, think about what services and activities you need them to manage on your behalf. Your self-employed PR manager should be there to act as an external sounding board while also being considered a part of your in-house team. Ideally, you want to share your business strategy and goals/aims for the next 12 months. (and beyond).

Detailing where you want to grow your business, and understanding your target audiences will be the best way to make sure that your PR is a success.

What is the average cost for a freelance PR UK?

Every freelance PR will have their own rates, depending on their level of experience and sector-specific niche.

In the UK, you can expect to pay anywhere from £250 per day up to £1,000+

At Gatekeeper Communications, we want to make our PR rates affordable for small businesses. That's why we offer PR packages from £1,000 per month, which provides a minimum of two days (or half a day per week) of continuous activity.

With our fixed-price PR solutions, you can benefit from an experienced freelance PR who can share your stories and build your reputation.

Book a discovery call today.

Do freelance PRs know about SEO?

Freelance PRs understand the value that digital PR can bring to your SEO campaign.

Your SEO team will highlight the importance of high-quality, earned backlinks from reputable media outlets. You should choose to invest in a freelance PR specialist who understands how to work alongside your SEO team to maximise the value of your PR.

In our opinion, your PR and your SEO offer equal value of importance, so you should focus on bringing in a team that knows how to work together effectively as a partnership.