SEO content writing services

SEO copywriting is a form of writing that is designed to appeal to search engine algorithms.

There are many different techniques for SEO writing - some great, some good, many bad.

My approach is to focus on your specific customer. After all, humans will respond to your website content and purchase your products or services. By understanding the search intent behind each visit, it becomes easier to write content that matches their expectations.

Of course, technical restraints need to be considered within your content—such as H1 and H2 tags, keyword density, keyword visibility, search intent, meta descriptions, alt tags, and internal and external linking strategies—the list is endless.

But in my opinion, all SEO content should start with the needs of your customer first, the search engine second.

For an individual blog post written by an experienced SEO copywriter, you should expect to pay anything between £100-150.

This includes time spent researching the topic, the sector, the data analytics, writing, editing and refining to your preferred brand voice.

However, it's important to note that singular blog articles alone may have minimal impact. Ideally, you should have a comprehensive blogging strategy in place that aligns with your wider marketing and communications activities. That way, you will always have a consistent approach which will be valuable to your audience.

That's why we prefer to offer package deals. We want you to get maximum impact and value for money.

Our blog prices start at £650 per month for weekly blog articles - fully researched, SEO optimised, written, edited, and even uploaded onto your website CMS on your behalf!

The best freelance copywriters will have strong insights into best practice SEO methods.

That's because those writers will be judging their own success on the amount of traffic that each blog receives. They'll know which blog articles are working, and which ones need additional work - but most importantly, they'll know WHY.

If you are searching for a freelance copywriter, make sure you ask them about how they maxmise their SEO effectiveness.

If you are investing in a website content writer, they should have a strong insight into SEO to ensure that any content (landing pages, service pages, blog posts, thought-leadership articles) is designed to react to visitor search intent.

Your website article writers should know how to write in a way that seamlessly blends audience wants and needs with technical SEO practices.

An SEO content writer is someone who knows how to write for your business with the primary aim of getting your content visible in search engines such as Google, Yahoo or Bing.

Backlinks are an essential part of SEO. The more links you have to your website, the more trusted your domain will become.

PR experts know that the key to this lies in the value of earned media. This is where your stories are told by reputable, external sources such as news websites, local newspapers, social media and podcasts.

Therefore, it's crucial that your PR team focus heavily on securing valuable earned media coverage to aid your position as an expert authority in your chosen subject area.

Outsourcing your SEO writing to a freelance SEO copywriter means that you can benefit from external resources as and when you need it.

At Gatekeeper Communications, Amy Dawson is a self employed SEO content writer. This means that you only pay for the output delivered, rather than the high costs of employing an internal staff member.

This depends on many different factors, including keyword density, search criteria, and technical set-up. It's impossible to say for certain that one piece of work will have achieved its deliverables within a set timeframe.

However, by setting objective KPIs from the outset, you can track and monitor the success of your SEO copywriting.