PR is about shaping your reputation, and what better way to do so than by investing in your research report or white paper? Long-form content still has a significant place in any marketing campaign – and you can break it down into bitesize chunks across a number of different platforms.
You deserve to be seen as an authoritative voice in your sector. Building your brand and aiding thought leadership will allow you to boost your reputation and be extremely beneficial for your SEO (Google loves authoritiative experts!).
If you do one thing this year for your marketing strategy, why not make it a big one?
We’ve already explained why you should hire a white paper copywriter and why they are popular with businesses. So, now is the time to get involved and position yourself as the leading expert and authoritative voice that customers trust and rely on.
Why are white papers beneficial for your small business?
Investing in research (whether through a consumer research agency or your own LinkedIn survey) is an excellent way of finding the answer to the problems that your customers face. You can combine the statistical results with interviews and anecdotal feedback to create something truly special – but most of all, original, wholly-owned insights.
As experienced white paper writers, we know how to get to the heart of your story. We successfully blend statistical analysis with detailed storytelling narratives to create practical reports that are both useful and informative.
I’m a small business – is a research paper out of my reach?
It might feel overwhelming to think about investing in a white paper or research report. But think of those little questions you often have rumbling around at the back of your mind. How usually do you think to yourself, “Wouldn’t it be cool if we could do this…” or “I’d love to be able to show that we’re the expert on this topic…”
With Amy’s help, we can bring your idea to life.
Thought leadership shouldn’t be only applicable to big businesses. In fact, smaller companies often have much better creative ideas because you’re working much closer with your clients.
Allow Gatekeeper Communications to formulate a stronger plan and establish how that research project can be used to generate new leads, showcase your expertise and thought leadership, promote your business, reach new audiences and solve customer problems.
With so much potential – can you really afford NOT to think about this as a project?
