You might be wondering why you need to hire a copywriter these days. After all, free tools such as ChatGPT or Gemini are there to provide generative content at the touch of a button. But you would be doing yourself and your business a huge disservice if that's what you rely on. As freelance … [Read more...] about Learn how to tailor your copywriting for different target audiences
It’s time for your human resources team to collaborate with an HR copywriter
If you work in an HR role, you likely have to spend hours writing lengthy business reports or trying to solve internal communications challenges. From job adverts to annual reports, sustainability pledges to internal communications, the amount of content you need to produce is endless. Many of … [Read more...] about It’s time for your human resources team to collaborate with an HR copywriter
Did you know a professional report writer could help you to make the most of your annual reports?
If we said to you that we enjoyed writing reports, what would your first impression be? You might think that business reports are boring. Dull even. Perhaps you see them as a compliance requirement that is something you have to do, rather than want to do. But we believe that too many UK … [Read more...] about Did you know a professional report writer could help you to make the most of your annual reports?
Five reasons why you should hire a white paper writer
You may be wondering why you should hire a white paper writer to manage your research project. After all, you may have an entire in-house marketing team or a senior manager with a flair for words. Why spend that extra money when you could have someone able to manage that workload … [Read more...] about Five reasons why you should hire a white paper writer
How to maximise the value of your white paper
So, you've read our blog explaining what a white paper is, and now you want to know more. You may even have read our follow-up article, which answers the question of why white papers are popular with businesses. One of the biggest challenges for many B2B businesses is that once they've … [Read more...] about How to maximise the value of your white paper
Why are white papers popular with businesses?
As white paper report writers, we love nothing more than delving into intense, in-depth analysis of a key topic. We love writing about what is important to your customers. By identifying their pressure points, understanding their concerns and listening to their problems, we can educate and inform … [Read more...] about Why are white papers popular with businesses?
How is your marketing going this summer?
Are you struggling to find the time to tick off those small items from your to-do list? Do you find that you keep meaning to get things done, but by the end of the day, they've still been pushed to the back, and before you know it, days and even weeks have gone by?There are 𝘁𝘄𝗼 easy ways to make … [Read more...] about How is your marketing going this summer?
What is a white paper?
Have you ever wondered what a white paper is? A white paper is a comprehensive document that provides in-depth analysis and insights into a specific topic or issue. Businesses often use white papers to educate, inform, and persuade. They can also be a problem-solving tool, combining detailed … [Read more...] about What is a white paper?
Control your marketing budget, ignite your brand potential
Are you looking to outsource your marketing needs to an experienced team? You might need help with your website, or you want to promote your services to a wider audience. But if you don’t have the time, resources, or budget to handle the work in-house, you could find yourself falling behind your … [Read more...] about Control your marketing budget, ignite your brand potential
AI in PR – A great idea or a risk to your reputation?
Like many other industries, the PR sector has been inundated with new AI tools that can be used to maximise and amplify the results of your PR campaign. Some of those tools will carefully enhance your PR activities, giving you greater value for money and a better return on your investment. Other … [Read more...] about AI in PR – A great idea or a risk to your reputation?
Who Cares? The #1 marketing question you should be asking
Who cares? It’s two little words. But with a vast meaning. Different interpretations and intonations can make those two little words feel very different – from ambivalence to misunderstanding. However, when it comes to copywriting and PR, those two words could be the difference between … [Read more...] about Who Cares? The #1 marketing question you should be asking
Unveiling the power of public relations in marketing
These days, it's becoming harder and harder for brands to stand out from the crowd. As consumers, we're used to being able to find what we're looking for at the click of a Google search, but what makes you click on one link over another? It might be that you're clicking on the first available … [Read more...] about Unveiling the power of public relations in marketing
