Copywriting

Do you feel stuck with your marketing? Not sure how to justify spending any more money when you’re not entirely sure if your marketing is actually working? Does the idea of reaching out to an external freelance copywriter or marketing expert terrify you because you don’t know how much it could … [Read more...] about Download the SME Marketing Playbook!

Recently I had the luxury of delivering a presentation about the value of PR to the Entrepreneurs Round Table in Ipswich. As a freelance communications and PR specialist, this was something I was excited to get stuck into! Shaping reputations through strategic PR by Amy Dawson What … [Read more...] about Everything you need to know about how small businesses can benefit from freelance communications and PR support

Are you a recruitment agency looking for a freelance recruitment copywriter who knows how to help you communicate with candidates and clients? Recruitment is a unique sector – you have two very distinct audiences that you need to speak with. You want to show your candidates that you are there to … [Read more...] about Green flags to look for when searching for a recruitment copywriting agency

2025 is the year of the freelancer. It's a bold statement, perhaps, but definitely one that is true. I predict that this will be the year that SMEs in the UK will discover how valuable freelance support can be. This week, I've had three separate conversations with SME’s in Ipswich about the … [Read more...] about Why this should be the year that SMEs turn to freelance support.

Earlier this week, we had an opportunity to contribute towards an informative blog published by Veulio regarding 25 PR and communications trends for 2025. In case you’re wondering, our prediction about how your business can benefit from freelance digital marketing support is at number 24 on the … [Read more...] about It’s time to plan your New Year communications strategy

PR is about shaping your reputation, and what better way to do so than by investing in your research report or white paper? Long-form content still has a significant place in any marketing campaign – and you can break it down into bitesize chunks across a number of different platforms. You … [Read more...] about Highlight your authoritative voice through research reports

We're sure you'll agree that any content needs to “do” something. When you're writing your next blog post or landing page, you might be tempted to focus on commercial intent keywords – after all, they are the search queries that are more likely to lead to sales. But we think that … [Read more...] about Do you know what problems your customers face?

Are you tempted to get rid of your marketing team and content writers? Who needs people when you have ChatGPT right? Unfortunately, that's where you are WRONG. Of course, we’ll say that – after all, writing is what we’re great at. But the reality is that ChatGPT could be harming you, and … [Read more...] about A reminder that generative AI in marketing is a tool to aid, not replace

With budgets continuing to be tighter than ever, now is the time to fix your communications budget. If you've read our recent blog, you'll be well aware of how freelance digital marketing support can support you in 2025. As you start to explore your budgets for the next 12 months, why not … [Read more...] about Fixed price PR to manage your communications budget

It’s only a few weeks since Rachel Reeves revealed her first budget for the Labour Party. Businesses up and down the country were shocked to learn of the impact that the rise in National Insurance could have on their budgets. Not only will the threshold on employee earnings at which NI applies … [Read more...] about Your business will benefit from freelance digital marketing support