As marketing specialists, we know that events can be an incredibly powerful method of meeting new and existing customers. Whether it’s a training seminar, a networking event or a national exhibition, events are a perfect opportunity to showcase your products, build meaningful relationships and demonstrate your knowledge.
But event planning can be all-consuming, and it’s easy to leave the organisation until the last minute. Poor planning and a lack of cohesive strategy can lead to a lacklustre event and an undesirable return on investment.
But what if there was a way to help you make the most of your next corporate event?
Event Planning 101: a downloadable resource
At Gatekeeper Communications, we are experienced, event specialists.
We’ve arranged events of all sizes, from small training seminars through to black-tie gala dinners. Our expertise has shown us that it’s important to consider what you want to achieve from your event before you decide how you are going to manage it.
We’ve written a free, downloadable e-book which offers a ten-point checklist of things to consider before you plan your next event. The “Event Planning 101” guide is designed to be used as a practical resource; it explains why it’s so important to consider your objectives before explaining how you can successfully manage your event and how to convert potential leads into genuine sales.
Other useful tips within the e-book include how to let your customers know where you’ll be, what marketing material you should take with you and how to evaluate the success of your event.
Make the most of your event planning
We’re often asked, “how can we justify the cost of a corporate event?”.
This is where your pre-event planning comes into consideration.
In our view, we believe that it’s important to set yourself measurable objectives before confirming any event. Taking the time to decide exactly what you want to achieve will allow you to determine if the event has been a success.
Your objectives should be SMART (Specific, Measurable, Achievable, Relevant and Timely).
By giving yourself specific targets, you are enabling your business to track your event success. Make sure you monitor how many leads you have spoken to; how many were followed up and how many converted into genuine sales. You could also track “softer” leads – such as your social media metrics. Pay attention to whether your social media mentions have increased or whether you’ve boosted your number of followers. If you do notice a spike in increase, its tangible evidence of how you have used your event to boost brand recognition.
Helping brands make the most of their events
If you’re unsure how to monitor your event success or how to determine if it’s been a worthwhile investment, then please give us a call. As well as offering comprehensive event management services, we also offer dedicated event strategy sessions. We can help you determine which events are worthwhile for your sector, and help you devise a comprehensive plan which will ensure that you’re making the most of your events budget.
