We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
What will be our marketing priorities for 2020?
As we head towards the end of the year, it’s time to start thinking about how the world of marketing has changed over the past twelve months and how it could continue to evolve in the coming months. 2020 feels like the age of technology – it’s not just a new decade but it’s a time to move away … [Read more...] about What will be our marketing priorities for 2020?
Event Planning 101: Considerations for your next corporate event
As marketing specialists, we know that events can be an incredibly powerful method of meeting new and existing customers. Whether it’s a training seminar, a networking event or a national exhibition, events are a perfect opportunity to showcase your products, build meaningful relationships and … [Read more...] about Event Planning 101: Considerations for your next corporate event
“What”, “Why”, “How” – the three questions that should drive your marketing strategy
If you’ve looked through any of our services pages, then you’ll see that we regularly ask the questions;” What”, Why?” and “How?”. This is because these are the three most important questions that any marketer, PR practitioner or copywriter should be asking. What do you want to do?Why do you want … [Read more...] about “What”, “Why”, “How” – the three questions that should drive your marketing strategy
Thinking of hiring freelance marketing support? Questions to consider
If you’ve looked through any of our services pages, then you’ll know that there are a wide range of activities involved in any comprehensive content marketing strategy. Throughout our website, you may have noticed that we often use the words consistency and regularity. The best way to … [Read more...] about Thinking of hiring freelance marketing support? Questions to consider