Most business owners in Suffolk know about SEO, backlinks and Google rankings. Lately, the conversation has shifted: people ask, “How do I get seen in AI overviews?” or “How can I make sure local chat tools point to my business instead of a competitor?” The short answer is straightforward: earned … [Read more...] about Investing in PR could be your secret weapon when it comes to AI-driven discovery.
Retainer vs project PR support. Choosing what’s right for UK SMEs
Most small to medium-sized business owners know they should do PR, but don’t know which way to buy it. Should you hire a freelance PR on a long-term retainer basis or just pay for one-off press releases and projects? This article will cut through the jargon, explain the real difference in plain … [Read more...] about Retainer vs project PR support. Choosing what’s right for UK SMEs
How you can take one content idea but use it in different ways.
Discover the simplest way to make your marketing easier for your Suffolk business. If you run a small business in Suffolk, chances are you’ve had moments where marketing feels like a second full-time job. You’ve got the expertise, the passion, and maybe even a brilliant idea, but turning that … [Read more...] about How you can take one content idea but use it in different ways.
Why Suffolk SMES need human content to tackle misinformation
Yesterday, I had the benefit of attending the CIPR East Anglia conference in Cambridge, which was titled, “Can you be trusted? How to navigate misinformation and communications integrity in the digital age.” This was a fantastic event, with lots of insights and data to explain how and why … [Read more...] about Why Suffolk SMES need human content to tackle misinformation
Download the SME Marketing Playbook!
Do you feel stuck with your marketing? Not sure how to justify spending any more money when you’re not entirely sure if your marketing is actually working? Does the idea of reaching out to an external freelance copywriter or marketing expert terrify you because you don’t know how much it could … [Read more...] about Download the SME Marketing Playbook!
Everything you need to know about how small businesses can benefit from freelance communications and PR support
Recently I had the luxury of delivering a presentation about the value of PR to the Entrepreneurs Round Table in Ipswich. As a freelance communications and PR specialist, this was something I was excited to get stuck into! Shaping reputations through strategic PR by Amy Dawson What … [Read more...] about Everything you need to know about how small businesses can benefit from freelance communications and PR support
Green flags to look for when searching for a recruitment copywriting agency
Are you a recruitment agency looking for a freelance recruitment copywriter who knows how to help you communicate with candidates and clients? Recruitment is a unique sector – you have two very distinct audiences that you need to speak with. You want to show your candidates that you are there to … [Read more...] about Green flags to look for when searching for a recruitment copywriting agency
Why this should be the year that SMEs turn to freelance support.
2025 is the year of the freelancer. It's a bold statement, perhaps, but definitely one that is true. I predict that this will be the year that SMEs in the UK will discover how valuable freelance support can be. This week, I've had three separate conversations with SME’s in Ipswich about the … [Read more...] about Why this should be the year that SMEs turn to freelance support.
It’s time to plan your New Year communications strategy
Earlier this week, we had an opportunity to contribute towards an informative blog published by Veulio regarding 25 PR and communications trends for 2025. In case you’re wondering, our prediction about how your business can benefit from freelance digital marketing support is at number 24 on the … [Read more...] about It’s time to plan your New Year communications strategy
Highlight your authoritative voice through research reports
PR is about shaping your reputation, and what better way to do so than by investing in your research report or white paper? Long-form content still has a significant place in any marketing campaign – and you can break it down into bitesize chunks across a number of different platforms. You … [Read more...] about Highlight your authoritative voice through research reports
Do you know what problems your customers face?
We're sure you'll agree that any content needs to “do” something. When you're writing your next blog post or landing page, you might be tempted to focus on commercial intent keywords – after all, they are the search queries that are more likely to lead to sales. But we think that … [Read more...] about Do you know what problems your customers face?
A reminder that generative AI in marketing is a tool to aid, not replace
Are you tempted to get rid of your marketing team and content writers? Who needs people when you have ChatGPT right? Unfortunately, that's where you are WRONG. Of course, we’ll say that – after all, writing is what we’re great at. But the reality is that ChatGPT could be harming you, and … [Read more...] about A reminder that generative AI in marketing is a tool to aid, not replace
