Why are blog copywriting services important for businesses?

Here at Gatekeeper Communications, Amy specialises in blog writing services for UK businesses. Now, you might be questioning why that's important - after all, who really reads the corporate blog?

Well, you'd be surprised.

Amy believes that when written correctly, your blog should be driving traffic and conversions to other pages on your site. In fact, here's a blog we wrote about why your blog should be the hardest working page on your website.

Why? That's simple.

A great blog or news page is a chance for your audience to engage with your brand.

Regular updates will attract new website visitors through organic search results and provide a prime opportunity for you to engage with audiences via social media.

The flexibility of a well-written corporate blog means that you show exactly who you are. You can celebrate your people. You can shout about your success. Or you can discuss the latest sector news.

It's your chance to showcase your brand personality and share your views.

Talk to Amy about business blog copywriting

Work with a corporate blog writer to showcase your brand personality

As an experienced blog copywriter, Amy has exceptional writing skills that have been honed over years of writing for small businesses across the UK.

Your blog is a tool for better communicating with your audience. It can explain complex topics, showcase your internal team, and boost your search engine performance.

Amy firmly believes that your business blog should be actively used to answer common customer questions and tackle the issues that matter to them.

For example, we know that many of our clients are often limited by budget. That's why we wrote a blog sharing affordable PR tactics that small businesses can use.

A well-written blog by a professional writer could help prospective leads decide that they want to work with you, before they've even made that first point of contact.

With blog writing services from Gatekeeper Communications, you will

Talk about the issues that matter most to your customers
Maximise their search intent and guide your visitors along your sales funnel
Share your expertise and sector knowledge with new audiences
Increase leads and maximise your conversions through your website

A blog copywriter who understands your business, your sector, your audience.

By now, you may know that Amy is a freelance blog copywriter based in Ipswich. She has the knowledge and know-how that you are looking for to help you maximise your blogging strategy.

Don't spend hours panicking about what to write when you should be focusing on other pressing matters.

Amy can manage your entire B2B blog writing strategy for you.

As your website article writer, you will benefit from:

A comprehensive content schedule that aligns with your ongoing business priorities
Data-driven insights through audience segmentations and extensive keyword research using the latest tools (including SE Ranking, SEMrush, ahrefs and more)
Customer-focused writing that compels people to keep reading
Well structured copy that aligns with SEO best practice standards
Internal linking structures that showcase your services and expertise.
Clear calls-to-action that pinpoint what you want your readers to do

But that's not all.

As a freelance blog writer, Amy will collaborate with your internal teams to create content that matches your customer expectations and your wider business goals.

You will benefit from expertly handwritten content that not only aligns with best SEO practices (helping you to be found on Google) but also has a clear storytelling narrative with a defined start, middle and end.

What's more, because Gatekeeper Communications is also a PR agency, all ideas will be reviewed to maximise any PR potential. Amy will work with you to expand the reach of your stories far beyond your website.

Discover how we tailor our blogs to different audience groups

Gatekeeper Communications has written successful B2B and B2C blogs across a variety of sectors which include:

Automotive

HR

Luxury goods

Recruitment

Criminal Justice

Information Technology

Marketing / PR

Social Work

Healthcare

Legal

Nutrition

Technology

Health & Fitness

Lifestyle

Professional Services

Tourism

Did you know we can offer freelance PR support for your sector?

SEO-Optimised Blog Copywriting Packages for UK businesses

What’s included?

Monthly consultation call (approx. 30 mins)
Content planning session
Development of 3 month + ongoing content schedule
Four blog articles per month (delivered weekly)
1 round revisions per article
Fully researched topics
Audience demographic research
Tone of voice development
Keyword research
Page titles, meta descriptions, H1, H2, H3 headings
Internal linking to previous blog articles/service pages
Compelling CTAs

Make it work harder with your chosen optional extras:

Graphic design
Social media posts
Uploaded and published onto your website using your preferred CMS
Photography / Imagery

Image saying SEO optimised blog writing packages plus a photo of the Ipswich waterfront

Is this right for you?

You know you need some regular content added to your site, but you’re not sure what topics to write about or where to get started. You might not have the time, or the skills in-house to keep up to date with your content so you’re looking for someone who can manage it for you.

Our blogging services are designed to work in three ways.

As your blog copywriter, Amy will focus on the topics that matter to your customers. By answering their questions, your website blog will educate and inform your customers about the topics they are searching for. By pre-empting their needs, your corporate blog can enhance your customer service levels and seamlessly direct them to your products and services.

Amy will also take the time to focus on your business priorities and highlight the areas that are important to you.

That may be specific services, internal news, or your reactions to societal or sector-wide topics. Whatever the case, our blogs will be written in your tone of voice and designed to amplify your reputation as an authoritative voice in your sector.

As a professional blog writer, Amy can seamlessly blend these attributes with the latest SEO techniques. Using detailed keyword research and strategic planning, she can help your blogs get found on Google. She will work alongside your SEO and CRO teams to ensure that any new website traffic is more likely to convert into paying customers.

Blog writing services available from £650pm

Talk to Amy to find out what we recommend for your business.

Prices correct as of July 2024 and are subject to change.

Tell us your blog ideas

Have you read our blogs?

At Gatekeeper Communications, we practice what we preach.

We use our own latest news page to share our own blogs, articles, and opinions. You can even download a variety of e-books to help you improve your understanding of marketing.

It should also be noted that Amy doesn't just focus on corporate blogs.

If you've browsed through her PR services page, you'll see she offers many more options for you to consider including SEO content writing, white paper writing services, and wider copywriting services for businesses.

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Does a copywriter write blog posts?

You may wish to hire a freelance copywriter to write your corporate blog posts for you. That's because copywriters are experienced professionals who know how to maximise the value of your blog article.

Working with an outsourced website blog writer means that you do not need to worry about finding the right internal staff to handle your website blog strategy. You can rely on receiving well-written content that aligns with best practice principles on time and according to your budget.

As a freelance website blog writer, I work with clients across the UK, helping to maximise the impact of your blogging strategy.

How much does a copywriter charge for a single blog post?

This depends on how much research is needed for the blog article. Some blogs are easier to write than others, depending on the complexity of the topic and the knowledge base of the audience.

A professional copywriter should charge between £100-150 for a single blog post.

Those prices will include time spent researching, writing, editing and refining each article. Your freelance copywriter should also optimise your blog for SEO purposes, including relevant keywords, H1, H2 and H3 tags, sourcing images, citing source material and even providing supporting social media content

That's why each blog post may take 2.5 - 4 hours to write.

You may find during your research that some copywriters may opt to charge by the word or offer a stepped price schedule for blogs featuring up to 800 or 1200 words.

I like to be clearer in my approach. You deserve to have a blog that is as lengthy as it needs to be, and you want to maintain financial control.

Here at Gatekeeper Communications, we prefer to offer package deals. That way, you can get maximum impact and value for money.

Our blog prices start at £650 per month for weekly blog articles - fully researched, SEO optimised, written, edited, and even uploaded onto your website CMS on your behalf!

How much does it cost to write a website blog?

For individual blogs, you should expect to pay anywhere between £100-150 for a single blog post written by an experienced blog copywriter.

You may be tempted to opt for a cheaper option through a broker platform such as Fiver or Upwork. However, if you're investing in a corporate blog writer, it's because you want your blog to drive traffic to your website and convert new customers.

Our blog writing prices are based on a number of different factors.

Research. This includes your subject area, your latest industry news, internal business news, and relevant legislation, as well as citing original statistics and source material. It also includes audience segmentation, keyword density, keyword volume, search intent, and avoiding duplicated content.
Subscriptions. As SEO blog writers in Ipswich, we use the latest tools to help with the research. Tools such as SEMrush, SE Ranking, etc, all have subscription costs attached. Those tools are needed to have data-driven insights into what should be included in your blog post. Without that data, you may find that even well-written blogs may struggle to make an impact in the search rankings.
Writing and editing. The writing stage is often the quickest part of the project. However, the editing process takes much longer. This is where we refine and finalise your article, ensuring that it is written in your preferred tone of voice, that it matches the search intent of your audience, and is optimised with your chosen keywords.
Amends. Following feedback from your internal team, your website blog may require a round of amendments. Within our price range, we include one round of amendments at no additional charge.

Here at Gatekeeper Communications, we prefer to offer package deals. That way, you can get maximum impact and value for money.

Our blog prices start at £650 per month for weekly blog articles - fully researched, SEO optimised, written, edited, and even uploaded onto your website CMS on your behalf!

How long does it take a copywriter to write 1000 words?

This depends on the subject area and how much prior knowledge your website article writer has about your chosen topic.

The longer you work with me, the quicker it becomes to write articles. That's because each time I research your business, topic or sector, I'm building up my own knowledge base which cuts down the research time.

Typically, you can expect a blog to take anywhere from 2.5hrs - 4hrs, depending on the complexity involved.

Do copywriters know about SEO?

Yes, good copywriters will know how to write your corporate blog with SEO best practices in mind.

However, excellent copywriters (like Amy Dawson at Gatekeeper Communications) will write your corporate blog with your audience in mind.

What does that mean?

Well, it's about understanding what matters to them, what they care about, and how your products or services can help them solve their problems.

From an SEO perspective, this is about understanding each visitor's search intent. Why are they on your website, and what do they want to achieve?

At Gatekeeper Communications, our knowledge of SEO practices means that we will focus heavily on keyword research, keyword volume and search intent. We'll combine this data with clear storytelling and compelling CTAs to craft a corporate blog that is sure to shoot up the search rankings.

Does my blog writer need a niche?

You may question whether your chosen blog writer or freelance copywriter should have a niche. You may prefer to work with a writer who specialises in your subject area.

However, choosing an experienced website article writer is about finding a person who can align themselves with your customer base. Having an outside perspective, a clear view and a fresh pair of eyes can help to simplify some of your language or spot new content opportunities that you may not have thought of.

Rather than focusing on your website copywriters' technical credentials, you should focus more on whether you think you can work well together as part of a team.

Will they meet your deadlines?
Can they get on with the job independently?
Will their content be human-written rather than AI-generated?
Will the content be well-written, fact-checked and free of any spelling mistakes or typos?
Is there a clear storytelling narrative, with a start, middle and end?
Will they remain on budget with no hidden charges?
Do they offer any additional services such as social media management, graphic design, videography, and research? If so, can they account manage those services?