Gatekeeper Communications

Specialising in PR, copywriting and white paper writing services

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So, you’ve read our blog explaining what a white paper is, and now you want to know more.

You may even have read our follow-up article, which answers the question of why white papers are popular with businesses.

One of the biggest challenges for many B2B businesses is that once they’ve invested in a research report, they need to figure out how to publicise the findings. As a result, the report lies stagnant on its website, not delivering the value and power that it could or should.

Gatekeeper Communications is a PR agency in Ipswich that specialises in white paper writing services. With our comprehensive in-house skills and capabilities, we are well-equipped to transform your white paper project.

We want to work with you to maximise the value of your white paper.

  • Reach new audiences
  • Build new relationships
  • Build your brand
  • Become an authoritative voice

What do we mean when we say you should maximise the value of your white paper?

If you’re investing heavily into a research project, you need your campaign to work as hard as you do.

The final written output needs to generate new traffic, drive conversions and boost your reputation. It can’t just sit there stagnant on your website, waiting for someone to discover it.

Our writing services are about maximising your value for money.

We won’t just hand over the written report and walk away.

Instead, we collaborate with you to establish what you can do within your marketing and PR strategies to get your final report read by the people you want to reach.

Tailoring your white paper content to your specific audience

From the very outset, Amy will work with you to identify who your target audience is.

By establishing your customers’ pain points, understanding their frustrations, and providing practical data-driven solutions, you can reposition your research report as a helpful resource.

Our approach is to write your content with your customer’s needs in mind. After all, if a customer can’t quickly see that you’re answering their search query or finding what they are looking for, they’ll quickly log off and walk away.

Your white paper or research report needs to go beyond just stating your expertise and knowledge. Yes, it’s an effective tool to position you as a thought leader. But to be successful with it, you need to find the solutions and actions that YOUR customers need to solve THEIR problems.

That’s where hiring a white paper copywriter can be beneficial.

Your writer will advocate for your audience as an external, impartial voice. Of course, you can also expect your white paper writer to identify your brand voice and write your report in a way that represents YOU.

With the right copywriter, your final white paper or research report will simultaneously find your voice to discuss their needs.

That way, your readers will consider you to be a trusted and authentic expert that they can rely on.

If you’re interested in learning more about this topic, here’s a blog which gives five reasons why you should hire a white paper writer.

It’s not just about presenting information but also about engaging your audience.

For your white paper to be a success, you need your report to tell a specific story. With a defined start, middle and end, your report should outline the context behind the topic. It will provide clear evidence to back up your argument and come to a compelling conclusion.

The last thing you want is for your audience to ask themselves, “Why did I read that?” or “I’ve not learnt anything from that”.

Your report should present your research in an informed yet easy-to-digest manner through creative writing and strong visual aids. You should expect to see pull-out quotes, key highlighted statistics, visual cues and carefully chosen imagery to back up your thoughts.

If you choose to work with Amy Dawson as your white paper report writer, you’ll have something that your readers will want to share willingly with peers and recommend you to others.

Optimised for SEO purposes

Your white paper will be a crucial part of your SEO strategy. You want people to be able to find your report through dedicated landing pages and digital outreach.

Before you start your project, your writer should carefully research what has already been written about your subject matter. This is about understanding what information is publicly available and whether there are any gaps that you can fill with your own insights and research.

As part of the research, it’s also essential to use typical keyword research tools and techniques to identify the search terms and queries that are routinely used around your topic area. Identifying the search terms and search intent means that the right keywords will be authentically woven into the technical report.

Why is this important?

Well, through natural language processing, your research project will organically match the search queries that your customers are searching for. Combined with detailed internal and external links, your report will be aligned with your SEO strategy. The result? Your report will start to drive new traffic to your site and convert new leads.

Effective promotion to reach new audiences.

From the moment you work with Amy Dawson, she’ll identify the areas of interest where your white paper can be publicised and repurposed far and wide. This means that you’re receiving the maximum value for money for your white paper costs. By collating a full marketing campaign, you’ll know that you will have done everything you possibly can to drive awareness of your report.

Our white paper writing services do not end with the submission of the final written report.

You deserve more than that.

That’s why you can amplify your research findings through a series of marketing tactics, including

Need a compelling white paper? Let’s write it together

Amy will work with you and your team to maximise the value of your white paper. To find out how you can benefit from a long-term marketing or PR campaign, please pick up the phone and book a discovery call.

If you’re not sure if it’s right for you, why not connect with Amy on LinkedIn and get to know her a little better?

Our white paper writing services start from just £4,000. Prices correct as of July 2024 and are subject to change.

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