One of the biggest challenges for many B2B businesses is that once they've invested in a research report, they need to figure out how to publicise the findings. As a result, the report lies stagnant on its website, not delivering the value and power that it could or should. Gatekeeper … [Read more...] about How to maximise the value of your white paper
Why are white papers popular with businesses?
As white paper report writers, we love nothing more than delving into intense, in-depth analysis of a key topic. We love writing about what is important to your customers. By identifying their pressure points, understanding their concerns and listening to their problems, we can educate and inform … [Read more...] about Why are white papers popular with businesses?
How is your marketing going this summer?
Are you struggling to find the time to tick off those small items from your to-do list? Do you find that you keep meaning to get things done, but by the end of the day, they've still been pushed to the back, and before you know it, days and even weeks have gone by?There are 𝘁𝘄𝗼 easy ways to make … [Read more...] about How is your marketing going this summer?
What is a white paper?
Have you ever wondered what a white paper is? It is a comprehensive document that provides in-depth analysis and insights into a specific topic or issue. Businesses often use white papers to educate, inform, and persuade. If you want to do any of the following, it might be a good time to … [Read more...] about What is a white paper?
Working in partnership with Ormiston Families to help charitable PR support for 2023
At Gatekeeper Communications, we want to make a difference in the places where we live and work. As an Ipswich-based PR and copywriting agency, we get to work closely with many different companies in a wide range of industries. But we want to be able to use our skills and expertise to help those … [Read more...] about Working in partnership with Ormiston Families to help charitable PR support for 2023
The ultimate list of affordable PR tactics for small businesses
There’s often a misconception that public relations activities are only appropriate for large firms. We’ve had many conversations with small businesses in Suffolk about the importance of PR. People often tell us that they don't think PR is a good fit for their marketing plans. This is generally … [Read more...] about The ultimate list of affordable PR tactics for small businesses
Discover how to supercharge your content in 2023
Are you looking to boost your content marketing plans this year? You might want to learn how to improve your search engine rankings, bring in new customers, or improve the reputation of your business. Content marketing is an effective tool to help you cut through the noise. If you use it right, … [Read more...] about Discover how to supercharge your content in 2023
Wanna know the secret to your 2023 content plans?
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash in 2023 and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your 2023 content plans?
What does a freelance copywriter do?
This is one question that I’m frequently asked by potential clients and even friends and family. Freelance copywriters work closely with commercial clients to develop unique ways to tell your stories. We find the words that describe what you do, who you are, and why you are special in a … [Read more...] about What does a freelance copywriter do?
Content marketing: How to start doing it right
You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: How to start doing it right
Getting started with PR blogging
You may be wondering why we are huge advocates for blogging. It's because it's a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers. We've previously written about how your blog should be the hardest working page on … [Read more...] about Getting started with PR blogging
Five reasons why you should periodically review your content
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
