As white paper report writers, we love nothing more than delving into intense, in-depth analysis of a key topic. We love writing about what is important to your customers. By identifying their pressure points, understanding their concerns and listening to their problems, we can educate and inform readers. We can provide detailed context and problem-solving through statistics and research.
Long-form content has plenty of advantages. It highlights your credibility and expertise far beyond the confines of a blog page. It also allows you to repurpose and reuse your content in many different ways.
White papers are popular with businesses because you can
- Maximise thought leadership opportunities and other PR services. Once you have wholly-owned stats and research, you need to maximise the awareness of your data-driven opinions and persuasive arguments.
- Make the most of lead generation tools. These will allow you to engage target audiences, generate leads, and drive sales. You may choose to publicise your report freely, or you may put it behind a paywall. There are pros and cons to each option, all of which can be discussed in full.
- Provide an educational resource that explains complex topics. Delving into industry trends will allow you to educate and inspire your audiences through original research and compelling copy.
- Support your customers’ decision-making. If your customer isn’t sure what to do, you can back up your thoughts with the latest industry trends, statistics and best practice advice. We advise adding practical checklists and downloadable guides throughout your research report so your audience has something tangible to take away after they’ve finished reading it.
- Improve your credibility and trust through objective, data-driven insights. This is your opportunity to start new conversations about topics and issues that matter to your customers.
- Give yourself a competitive advantage by differentiating yourself from your competitors. Part of our research relies on identifying the gaps in the market. We research in detail to see what information is available, and what information is missing. This allows you to fill in those gaps in your sector.
- See the benefits of a wide range of content marketing services. We want you to maximise the value of your white paper by bringing in additional content throughout your site to publicise your report.
- Take advantage of SEO Content writing services and improve your search engine rankings. By combining technical writing skills with SEO writing, your report will be readily found on Google. This can bring in more traffic and increase your conversions, boosting your bottom line.
- Extend your reach by repurposing opportunities. Where possible, try to repurpose parts of your report into other forms of content, such as blog copywriting, articles, and presentations and social media.
Finding the right white paper writer to bring your ideas to life
To make the most of your research report, you should hire a freelance report writer who can collaborate with you and your in-house team. You deserve to work with a partner who can bring your ideas to life.
Working with a white paper writer is the best way to ensure that you get the maximum value for your investment.
Your chosen report writer should do more than just write the report on your behalf.
They should be there to be a trusted partner. Someone who can shape and define the narrative, allowing you to maximise your research findings. A partner who can manage the workload for you from start to finish.
Our approach to white paper writing is to bring in experienced research partners – perhaps survey teams such as YouGov, or CensusWide, and provide you with the wholly-owned research that is unique to your business. Once we have the raw data, Amy can write the storytelling narrative, and work with freelance graphic design professionals that can turn your report into a visual masterpiece.
If you’re still unsure, check out our recent blog, which outlines five reasons why you should hire a white paper writer.
White paper writers who care.
If you’re ready to get started, then book a discovery call with Amy Dawson, an experienced white paper report writer. Amy has a proven track record of delivering high-quality, impactful white papers.
Amy can start your research in just a few weeks. She will quickly identify what has already been published, what questions remain to be answered and how your research report can fill that gap. You will benefit from a swift turnaround for your project.
Our white paper writing service page is packed full of information and insights to help you figure out if a research report is right for your business.
