• Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    Calling all businesses: I need your help with some new research

    Published On: October 12, 2026

    Suffolk’s business community holds incredible knowledge and expertise. But how much of that expertise is actually visible outside of your business?

    For many small businesses, what you know is […]

  • Business owner reviewing research findings and marketing plans while working on a laptop and drinking a glass of water

    How one research report can be turned into a 12-month calendar of content, PR and SEO

    Published On: October 7, 2026

    A few weeks ago, I spoke to a business owner who had commissioned some genuinely interesting research.

    Their findings were strong, and the subject was relevant. The data included […]

  • Business owner reviewing content marketing and research report plans on a laptop while working remotely

    How much does a white paper cost in the UK?

    Published On: October 5, 2026

    My professionally written white papers typically cost between £4,000 and £9,500, depending on the level of research, interviews, writing, design, and promotional support involved.

    If you’re reading this, though, […]

  • Business spokesperson taking part in a filmed media interview for news and media coverage

    What makes a story newsworthy?

    Published On: September 23, 2026

    You already have plenty of stories worth telling; you don’t realise what they are.

    When I speak to businesses across Suffolk and Essex, many tell me they don’t need […]

  • Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    Why I never see a blog as just a blog

    Published On: September 14, 2026

    Over the years, I’ve realised one of the biggest marketing problems small businesses face doesn’t come from a lack of ideas. It’s that good ideas often get trapped […]

  • Insurance copywriter planning customer-focused website content and blog strategy at a desk with notebook and laptop

    Why a good insurance copywriter starts with your customers

    Published On: September 3, 2026

    A good insurance copywriter does more than explain policies accurately. They understand how to turn complicated products, risks and technical information into content customers can genuinely understand.

    Every business […]

  • Amy Dawson, a freelance PR and copywriter in Ipswich wearing a burgundy coat sitting on a rustic wooden bench outdoors, holding a pink phone with black spots.

    Could your online reputation be putting potential customers off?

    Published On: August 26, 2026

    If you’re a small business, have you ever thought about the fact that your reputation exists whether you’re managing it or not?

    Every day, potential customers are forming opinions […]

  • Person reviewing content performance metrics on a computer screen, planning PR activity and analysing results for blogs, reports and white papers

    How can you tell if your PR, white papers and reports are actually working?

    Published On: June 3, 2026

    This is one of the most important questions you constantly ask yourself. If you’re a small business in Suffolk and you have limited resources and even more limited […]

  • AI-written white paper and business report concept with growth charts and strategy ideas for SME lead generation. A hand holds a yellow lightbulb over written text to show the 'lightbulb' moment

    Why isn’t your AI written white paper generating leads?

    Published On: June 2, 2026

    There’s no shortage of generative AI tools promising to create a white paper or a business report in minutes.

    With a detailed prompt, you can ask your […]

  • Person in a purple shirt sitting at a wooden table, holding a pen and writing in an open notebook."

    How long does a business report take to write?

    Published On: May 27, 2026

    Most business reports take between 4 and 12 weeks to deliver. In practical terms, that means you are investing time in something that should deliver value for months, […]

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