• Person reviewing content performance metrics on a computer screen, planning PR activity and analysing results for blogs, reports and white papers

    How can you tell if your PR, white papers and reports are actually working?

    Published On: June 3, 2026

    This is one of the most important questions you constantly ask yourself. If you’re a small business in Suffolk and you have limited resources and even more limited […]

  • AI-written white paper and business report concept with growth charts and strategy ideas for SME lead generation. A hand holds a yellow lightbulb over written text to show the 'lightbulb' moment

    Five reasons why your AI-written white paper or report isn’t converting

    Published On: June 2, 2026

    There’s no shortage of generative AI tools promising to create a white paper or a business report in minutes.

    With a detailed prompt, you can ask your […]

  • Person in a purple shirt sitting at a wooden table, holding a pen and writing in an open notebook."

    How long does a business report take to write?

    Published On: May 27, 2026

    Most business reports take between 4 and 12 weeks to deliver. In practical terms, that means you are investing time in something that should deliver value for months, […]

  • Notebook with lightbulb idea sketch showing thought leadership and white paper planning for small business content

    The easiest way for small businesses to create thought leadership without a content team

    Published On: May 15, 2026

    When it comes to creating thought leadership, most small businesses don’t lack ideas. They lack the time, structure, and headspace to turn those ideas into something useful.

    This is […]
  • Gold and white balloons frame a pink banner that reads “It’s my 7 year anniversary” on a glittery gold background.

    Celebrating 7 years of business success

    Published On: April 29, 2026

    Seven years ago, I launched Gatekeeper Communications, and it feels genuinely celebratory to look back at how much has changed since then.

    Back in April 2019, working from home […]

  • Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    Thought leadership is quickly becoming the signal AI trusts most

    Published On: April 13, 2026

    If you run a professional services firm in Suffolk, particularly in competitive sectors such as HR, law, or financial services, you may have noticed that the way clients […]

  • Amy Dawson, an Ipswich copywriter wearing a burgundy coat leaning on a metal railing outdoors while holding a smartphone, with green trees in the background.

    You don’t have a PR problem. You have an angle problem

    Published On: April 8, 2026

    I’ve lost count of the number of times I’ve had the same conversation with B2B businesses over the years, especially here in Suffolk and across the wider East […]

  • “Human hand writing on paper beside a laptop as a robotic hand interacts with the keyboard, illustrating responsible AI use in PR and communications.”

    How you can use AI in PR responsibly without harming your brand credibility

    Published On: February 27, 2026

    Last week, I wrote about why PR is now essential for AI discoverability. If you read the article, you’ll have discovered how and why earned media creates […]

  • Person in a striped shirt sitting at a desk with a laptop, drinking water in a home office setting

    Here’s a four-week plan to help you maximise your PR for AI discoverability

    Published On: February 26, 2026

    AI powered search tools decide what to show people based on how clearly, credibly and consistently your business appears online. PR for AI discoverability is about making sure […]

  • Amy Dawson, Gatekeeper Communications copywriting specialist and freelance writer, pictured in a natural outdoor environment

    New PR Resources hub for busy SMEs in Suffolk and Essex

    Published On: February 10, 2026

    If you run an SME in Ipswich, you’ll know this feeling well. There’s never enough time in the day. You’re doing the work, keeping customers happy, managing the […]

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