Website Content Copywriting

  • SEO copywriting for human readers
  • Website content that reflects who you are and what you do
  • Proven to aid SEO, increase AI overviews and reach new customers

Why your SME needs to hire a website copywriter

Your website should be your hardest-working employee. If it’s not converting, it’s costing you. I help SMEs in Suffolk (and across the UK) turn their website into a lead-generating machine, with clear, persuasive copy that reflects your brand and speaks to your customers.

Ranking first on Google is just the start of what you want your website to do. You also want to feature in AI overviews and share enough information that generative AI tools recommend you and your services.

But how do you get there? What are your competitors doing that you should be replicating?

The answer is that your competitors are investing in SEO and GEO content writing strategies managed by experienced website copywriters who understand how to make the most of your website.

Whether you’re launching a new site or refreshing an old one, hiring a dedicated website writer is about finding someone like me, who will understand your business, your sector and your audience. I will take your knowledge and voice and combine it with the latest data analytics so you can improve your visibility online.

Rewrite my website for me

How I will work as your freelance SEO copywriter

Too many businesses in Ipswich are investing in new websites and placing all of their emphasis on design and performance without thinking about the value of their content. While having a great-looking website is important, it’s also essential to have the right words in place to tell your story and sell your services.

That’s why SEO content writing is so important.

You may be thinking about writing your website content yourself – after all, who knows your business better than you?

But the reality is that when you hire me as your expert SEO copywriter, you are hiring the right person who knows exactly what keywords to weave into your text. I know how to craft your messages to match your customers’ precise search intent without your website sounding like it’s been written by a robot.

But even better, your readers will know that they’ve come to the right place, to find the answers that they are looking for when they hit the search button.

Your website copy will not only improve your presence in the search rankings, but you’ll feature in AI overviews and find new ways to guide your customers along your sales funnel.

As a website copywriter for SMEs, I can save you time

How much do you value your time?

Writing website content yourself will almost certainly take more time than you realise. Even the most articulate business owner can spend hours agonising over a homepage. Your time has its own financial value, and that time could be better spent elsewhere on sales, delivery or customer service.

Let me take that time away from you. As your freelance SEO copywriter, I will interview you (and your team) to extract your unique value proposition and make your words sound like you. I’ll write with empathy, with your customers in mind, not the search algorithms.

But most importantly, working with a professional like me means that you can expect

  • Faster turnaround times with fewer rewrites
  • Clarity over complex subject matters
  • Integrated SEO content, tone and structure

Hiring an Ipswich copywriter isn’t just buying words. It’s buying back your time and reducing your stress levels.

Writing website content for businesses like you

Over the past 20 years, I’ve collaborated with SMEs in Ipswich, and across the UK, writing website content for industries as varied as tech, transport, HR, social care, FMCG, and lifestyle.

You might be writing your website for the first time, or ready to invest in something new to support your business growth. I love to work with new startups and established brands, helping you to translate complex services into clear, compelling copy that speaks your customers’ language.

My approach goes beyond keywords and compliance. Yes, your content will meet E-E-A-T standards and be optimised for search (and yes, it’ll show up in AI-generated overviews). But more importantly, it’ll connect with real people. The ones making buying decisions, booking services, or recommending you to others.

Here’s what that looks like in practice

  • Customers quickly find what they need, without friction
  • Your expertise shines through, building trust and credibility
  • Your website drives action resulting in more enquiries, more bookings, more growth

Every word is tailored to your audience, your goals, and your sector.

My approach to website content writing

Let me turn your website content into your best salesperson

Most Suffolk SMEs underestimate how much their website influences buying decisions. It’s not just about looking professional; it’s about guiding visitors to take action. As your website copywriter I can make sure that your pages are structured for conversion (not just information). I can use persuasive language that reflects your brand voice and I can anticipate the questions that your customers want to ask, before they’ve even asked them.

There are many different layers to my website content writing services. It’s only when those layers are built one on top of the other, that you can see the difference between a professional copywriter and an amateur.

Let’s connect on LinkedIn

Knowing who your audience is

My audience research includes:

  • Keyword analysis for SEO and intent
  • Competitor reviews to identify gaps and opportunities
  • Messaging audits to align tone with customer expectations

This ensures your content speaks directly to the people you want to reach—whether they’re booking a course, requesting a quote, or comparing providers.

Build Trust with EEAT: Expertise, Experience, Authority, Trust

Google’s helpful content mandate should be the core framework for everything on your website. I know how to weave EEAT principles into every paragraph so your site will rank better and convert more confidently.

I do this by:

  • Highlighting your credentials, case studies, and testimonials
  • Structuring content for clarity and credibility
  • Using schema markup and metadata to support search visibility

Collaborating with SEO professionals to maximise the effectiveness of your site

Original content that sounds like you

My website content services include:

  • Homepage and service page copy
  • About pages that build connection
  • FAQs that reduce friction and boost conversions

Every word is tailored to your goals, your audience, and your brand personality.

Additional services to complement your website content

If you’re still a little confused by how the process works, here’s my four-step roadmap which takes that idea from your mind into a lead-generating white paper.

Discovery & Topic Planning

Blogging isn’t just mindlessly churning out content to reach SEO keywords. Your strategy should focus on showing up consistently with added-value. As part of my website content services, I collaborate with SMEs like you to research, write and edit blog content that answers real questions, showcases expertise, and drives traffic.

My blog packages include:

  • Topic ideation based on keyword gaps and audience needs

  • SEO-optimized writing with internal linking and metadata

  • Clear calls to action to guide next steps

Whether you want to announce new features, share industry insights, or improve visibility, let me help you stay relevant and readable.

Targeted landing pages to highlight key campaigns

Did you know that specific landing pages are where decisions happen and customers convert?

If you’re planning a specific campaign, product launch, or new service, you’ll need a dedicated page to give your customers all the information they need. I write landing pages that are laser-focused on conversion.

They combine:

  • Persuasive copy with clear structure
  • SEO best practices for visibility
  • UX principles to reduce bounce and increase engagement

From transport training to local services, I know how to write pages that work.

Good website copy pays for itself

You don’t need a big budget. You need the right website copywriting partner.

Often, SMEs assume that hiring a freelance copywriter is too expensive or only for big brands. But with fixed-price packages, clear deliverables and a collaborative process, I want my website writing services to be accessible and scalable. Especially when you work with someone who understands SME pain points and knows how to simplify the process

Professional website copy isn’t a cost, it should be thought of as an investment. When done right, it leads to:

Higher conversion rates

Better SEO rankings

More qualified leads

Fewer bounce rates

My fixed-price copywriting packages are ideal for SMEs in Ipswich or national brands who need an extra pair of hands to get their copy written right, first time.

Bronze copywriting

£300 / m
what you’ll get

  • 1 x SEO landing page per month

  • 1 x blog article per month

  • 1 x email per month

Silver copywriting

£750 / m
what you’ll get

  • 1 x client call

  • 1 x SEO landing page per month

  • 3 x blog articles per month

  • 3 x emails per month

Gold copywriting

£1,000 / m
what you’ll get

  • 1 x client call

  • 3 month content strategy

  • Tone of voice development

  • 1 x SEO landing page per month

  • 4 x blog articles per month

  • 4 x emails per month

  • 1 x case study per month

Frequently asked questions?

SEO copywriting is a form of writing that is designed to appeal to search engine algorithms.

There are many different techniques for SEO writing – some great, some good, many bad.

My approach is to focus on your specific customer. After all, humans will respond to your website content and purchase your products or services. By understanding the search intent behind each visit, it becomes easier to write content that matches their expectations.

Of course, technical restraints need to be considered within your content—such as H1 and H2 tags, keyword density, keyword visibility, search intent, meta descriptions, alt tags, and internal and external linking strategies—the list is endless.

But in my opinion, all SEO content should start with the needs of your customer first, the search engine second.

For an individual blog post written by an experienced SEO copywriter, you should expect to pay anything between £120-150.

This includes time spent researching the topic, the sector, the data analytics, writing, editing and refining to your preferred brand voice.

However, it’s important to note that singular blog articles alone may have minimal impact. Ideally, you should have a comprehensive blogging strategy in place that aligns with your wider marketing and communications activities. That way, you will always have a consistent approach which will be valuable to your audience.

That’s why I prefer to offer package deals. We want you to get maximum impact and value for money.

For £750 per month, you can receive one dedicated website page rewrite, three blog articles and three corresponding customer emails – fully researched, SEO optimised, written, edited, and even uploaded onto your website CMS on your behalf!

Outsourcing your SEO writing to a freelance SEO copywriter means that you can benefit from external resources as and when you need it.

I am a self-employed SEO content writer. This means that you only pay for the output delivered, rather than the high costs of employing an internal staff member. My costs include the tools used to research keywords, search intent, customer segmentation, desktop research, and time spent examining what has already been written about your sector and your services.

This depends on many different factors, including keyword density, search criteria, and technical set-up. It’s impossible to say for certain that one piece of work will have achieved its deliverables within a set timeframe.

However, by setting objective KPIs from the outset, you can track and monitor the success of your SEO copywriting.

Ready to Start?

My job is to make your life easier