Event marketing services for SMEs – no mucking about
Why your event marketing needs a strategic edge
You’re looking for marketing-first strategies to turn webinars, roundtables and conferences into a proper 12-month sales pipeline, not just a one-day buzz.
When managed correctly, live and virtual events are a great way to introduce yourself to new customers. But without a clear marketing plan, you’re left chasing one-off leads and confusing immediate sign-ups with real sales. Most decision-makers need time to research your services, so you need to track meaningful ROI over months, not minutes.
With my event-specific content marketing packages, you’ll benefit from:
- Bespoke landing pages that speak your audience’s language
- Delegate emails crafted for local decision-makers
- Blog posts and discussion points that keep conversations alive across the River
Orwell and beyond
Fancy a cuppa and a chat about how we can spark conversations, build your authority and keep leads flowing all year long?
See how your next event can drive a 12-month pipeline
Your corporate events dilemma: Cost vs. Long-Term Value
I understand that if you’re an SME considering investing in your first corporate events, then your CEO will be asking you the hard questions. They want to know how much you’re spending, and how you plan to get a return on that investment.
The good news for you is that my content marketing and PR services will give you the insights your boss is looking for.
I work with local SMEs in Ipswich and Colchester (and further afield) to maximise the marketing potential of your corporate events calendar. I spend time educating clients like you that corporate event success is more than just how many sales you make, or how many leads you generate.
You’ll learn how to set SMART metrics to judge the impact of your event success 3-12 months post-event.
You’ll have the right analytics in place to measure
- Lead quality and conversion rate
- Website sessions from event-related content
- Social shares and media pickups
- Email list growth and open rates
My event marketing services promise to reframe your CEO’s view. Every brochure, landing page, and follow-up webinar transcript becomes a revenue-driving asset.
What I offer
Strategic event blueprint workshop
You’ll choose the right format (e.g. webinar, roundtable or hybrid) to match your sales cycle and audience mindset.
High-converting landing pages, email sequences & brochures
Consistent branding and persuasive copy drive sign-ups and set clear next steps for prospects.
Live-day speech and moderator scripts
On-brand scripts ensure your message lands with confidence, keeping attendees engaged from start to finish.
Post-event content repurposing
Blog recaps, webinar transcripts, and social snippets keep your event alive and feed long-term lead gen.
PR integration and outreach plan
Highlight your event in local/regional media to amplify reach and position you as a market leader.
Event marketing support for Suffolk businesses and national SMEs
I love the thrill of working on corporate events. As a former in-house events manager (working for one of Ipswich’s biggest employers), I’ve been in your position, seeing first-hand how face-to-face and virtual events can tap into new leads, increase sales and increase your relationships with your stakeholders.
I want to work with you if you are an
- SME launching their first webinar and unsure how to set sales targets
- CEO balancing tight budgets with the need to outshine competitors
- Marketing teams that want expert copy for every touchpoint
- Businesses ready to turn one-off events into evergreen lead generator
Together, we can collaborate to increase your event awareness, drive new leads and turn your event into something purposeful and delivering long-term ROI.
Event marketing case study
Challenge
A client hosted their first ever face-to-face networking event
Approach
Taking a content marketing approach allowed me to interview keynote speakers, write tailored website landing page and blog articles, social media engagement (pre and post event), media invitations to target journalists and post-event press outreach focusing on key discussion points.
Results
The client received
- 80% tickets sold three weeks ahead of the event date
- 75% open rate on email campaigns (compared to the national average of 21.5%)
- Event featured in Google AI overviews
- Website traffic to event pages [insert details here]
- Xx press mentions
Only 3 event slots available this quarter. Book your strategy workshop today
How much do your corporate event marketing services costs?
If you’re organising your first ever corporate event, then you need to keep an eye on every penny.
My event content marketing services are designed to be flexible, allowing you to maximise your investment depending on the size and scale of your event. If you require additional event logistics support (e.g. venue hire, on-the-day management) please get in touch for bespoke pricing.