Free PR resources for SMEs

  • Welcome to my growing library of free PR tools, guides, templates and practical checklists for small businesses.

  • These PR toolkits are designed to help Suffolk and UK SMEs stay visible, credible, and confident in their marketing, content and PR activities.

  • Everything here is straight‑talking, easy to use, and created by a Suffolk PR consultant with 20+ years of experience working with B2B and B2C service businesses.

What you’ll find in this PR resources hub

Running your marketing in-house can feel overwhelming, especially when you’re managing day-to-day operations. This hub brings everything together in one easy place so you can benefit from practical resources that make your PR and marketing feel simpler and far less time-consuming.

The PR Resources hub is designed for busy SMEs who want clear, practical guidance on public relations, communications and content marketing. Here you’ll find free tools, templates and explainers that help you plan, write and evaluate your PR activity without jargon, big agency budgets or unnecessary complexity.

You’ll benefit from:

  • Practical Checklists. Simple tick‑box tools that help you quickly assess where your marketing is strong, where it’s drifting, and what may need attention.
  • Downloadable Toolkits. Step-by-step guidance on brand visibility, reputation management, content planning and spotting PR opportunities, these are ideal for businesses managing their marketing in-house.
  • Short Reports & Insights. Clear, jargon-free explainers on what’s changing in PR and marketing, and what those shifts mean for small businesses.
  • Templates & Prompts. Ready‑to‑use frameworks for press releases, bios, case studies, website messaging and more, helping you get work done faster and with more confidence.
Each resource is designed to support better decision making, whether you’re planning a campaign, reviewing your content or trying to understand how PR fits into today’s search and AI‑driven landscape.

Make the most of external PR support and advice.

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PR tools designed for you

These online PR resources are designed for businesses and teams who want to stay visible, stay organised and keep their marketing moving, even when time is tight.

Digital marketing checklist

If you’re not sure what you need yet, my digital marketing checklist is the best place to begin.

It gives you a quick, honest snapshot of how your marketing is performing and whether you’re fine, a bit stretched, or ready for additional support.

Brand reputation workbook

Discover what impression you are giving to your customers with this step-by-step reputation audit handbook.

This is your opportunity to think critically about your reputation and learn how you can take step-by-step improvements to aid your visibility and improve your brand reputation.

Is outdated website content holding you back?

When was the last time you reviewed your website to see if the content still told the right story of who you are and what you do?

This free outdated website content checklist will let you see whether your website needs a few minor tweaks or a full content refresh. It will help you understand your priorities, so you are putting your time, effort, and budget, in the right places.

Download the SME Marketing Report

If you want clearer direction with your marketing, the SME Marketing Report is a practical guide written specifically for small and medium-sized businesses in Suffolk.

You’ll get a clear overview of what’s working, what’s changing and how to prioritise the right activities so you can stay active, organised and in control of your marketing decisions.

Event Planning 101 eBook

If you run or attend corporate events, exhibitions or seminars as part of your marketing mix, this practical Event Planning 101 guide gives you a solid foundation to make those events worthwhile.

It gives you a clear framework for planning, budgeting, and decision-making, so your next event delivers better results and supports your long-term marketing strategy.

Need something specific to teach you how to use PR?

If there’s a toolkit or template you’d love to see added, just let me know. I’m always creating new resources based on what real business owners are struggling with.

Of course, you can always bookmark my news page or sign up for my email newsletter.

Need more hands on PR support?

If you need a little more hands-on support, then my power hours and training workshops can help you and your team work out how to make the most of your PR and marketing without adding to your headcount. I can offer in-person sessions for businesses based in Ipswich or Colchester, with remote sessions available across the UK.

The blog‑writing power hour

If writing blogs feels overwhelming or you’re not sure where to start, my blog writing power hour is the quickest way to get clarity and confidence.

It gives you a focused, one-to-one session where you’ll learn how to plan, structure and write content that supports your visibility goals, without the stress or second-guessing.

Invest in a PR power hour

If PR feels confusing or you’re not sure what’s worth pitching, my PR Power Hour is ideally suited for you.

Whether you’ve never tried it before, need help to launch a new service or have ambitions to become an expert in your sector, you’ll shape a clear PR angle, understand who to approach, and leave with confident next steps.

Who are these free PR resources for?

These online PR resources are designed for businesses and teams who want to stay visible, stay organised and keep their marketing moving, even when time is tight.

They’re ideal for:

  • Small and medium businesses
  • Overstretched marketing teams
  • Founders who are doing a bit of everything
  • B2B and B2C service‑based organisations
  • Suffolk and UK SMEs who want to maintain visibility without endless hours to spare
  • Anyone deciding whether to manage PR in-house or bring in some external support

Whether you’re completely new to PR or want more structure behind what you’re already doing, you’ll find something here to help you move forward with clarity and confidence.

Questions about my free PR resources?

Good PR should not be inaccessible just because a business has a smaller budget. These free PR resources and toolkits are my way of sharing practical help so local and UK SMEs can still make PR work for them.
My resources are created by a Suffolk PR consultant, with local businesses particularly in mind, but useful to SMEs anywhere in the UK.

I’ve created these free PR resources to make practical communications support easier to access, particularly for smaller businesses that may not have an in house PR team or a large marketing budget.

You’ll find straightforward checklists, guides, reports and toolkits to help you think about your PR, content, reputation and visibility. They’re designed to give you something useful to work with, rather than simply telling you what you should be doing.

Yes. I believe smaller businesses should still be able to benefit from good PR advice, even when the budget is tight or paying for ongoing support simply isn’t realistic.

These resources are my way of sharing some of my experience so you can make progress yourself. There’s no expectation that downloading something means you need to become a client.

If you need any further guidance, why not read some of my news articles where I also share my insights and expertise.

No. I’m based in Suffolk (on the border of Ipswich and Colchester to be precise) and particularly want to make useful PR support more accessible to businesses locally, but these free PR resources are available to SMEs across the UK.

The PR challenges small businesses face are often remarkably similar, whether that’s working out what makes a story newsworthy, finding time to create content or simply knowing where to start. My aim is to make those decisions feel a little easier.

Absolutely. In fact, that’s one of the reasons I created them.

PR can feel complicated when you don’t do it every day, particularly when you’re also running a business or juggling everything else on a marketing list. These resources are designed to give you a practical starting point, help you understand what matters and make it easier to take the next step yourself.

And if you already do some PR in house, they can also help bring a bit more structure to what you’re doing.

You don’t necessarily need a large PR budget to start making progress.

Sometimes a free resource will give you exactly what you need to move forward yourself. If you need a little more direction, a focused Power Hour or a defined piece of project support may be more appropriate than committing to ongoing PR.

And if you’re not sure what would help, you’re welcome to get in touch. I’ll always aim to point you towards the level of support that makes sense for your business.

Ready to Start?

My job is to make your life easier