Free PR resources for SMEs

  • Welcome to my growing library of free tools, guides and practical checklists

  • These PR toolkits are designed to help Suffolk and UK SMEs stay visible, credible, and confident in their marketing, content and PR activities.

  • Everything here is straight‑talking, easy to use, and created by a Suffolk PR consultant with 20+ years of experience working with B2B and B2C service businesses.

What you’ll find in this PR resources hub

Running your marketing in-house can feel overwhelming, especially when you’re managing day-to-day operations. This hub brings everything together in one easy place so you can benefit from practical resources that make your PR and marketing feel simpler and far less time-consuming.

These free PR resources are created to give you confidence, structure and direction, without the jargon or the hard sell.

You’ll benefit from:

  • Practical Checklists. Simple tick‑box tools that help you quickly assess where your marketing is strong, where it’s drifting, and what may need attention.
  • Downloadable Toolkits. Step-by-step guidance on brand visibility, reputation management, content planning and spotting PR opportunities, these are ideal for businesses managing their marketing in-house.
  • Short Reports & Insights. Clear, jargon-free explainers on what’s changing in PR and marketing, and what those shifts mean for small businesses.
  • Templates & Prompts. Ready‑to‑use frameworks for press releases, bios, case studies, website messaging and more, helping you get work done faster and with more confidence.

Each resource is designed to remove the guesswork and give you clarity, without trying to sell you anything you don’t need.

Make the most of external PR support and advice.

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PR tools designed for you

These online PR resources are designed for businesses and teams who want to stay visible, stay organised and keep their marketing moving, even when time is tight.

Digital marketing checklist

If you’re not sure what you need yet, my digital marketing checklist is the best place to begin.

It gives you a quick, honest snapshot of how your marketing is performing and whether you’re fine, a bit stretched, or ready for additional support.

Reputation workbook

Discover what impression you are giving to your customers with this step-by-step reputation audit handbook.

This is your opportunity to think critically about your reputation and learn how you can take step-by-step improvements to aid your visibility and improve your brand reputation.

Download the SME Marketing Report

If you want clearer direction with your marketing, the SME Marketing Report is a practical guide written specifically for small and medium-sized businesses in Suffolk.

You’ll get a clear overview of what’s working, what’s changing and how to prioritise the right activities so you can stay active, organised and in control of your marketing decisions.

Invest in a blog‑writing power hour

If writing blogs feels overwhelming or you’re not sure where to start, my blog writing power hour is the quickest way to get clarity and confidence.

It gives you a focused, one-to-one session where you’ll learn how to plan, structure and write content that supports your visibility goals, without the stress or second-guessing.

Event Planning 101 eBook

If you run or attend corporate events, exhibitions or seminars as part of your marketing mix, this practical Event Planning 101 guide gives you a solid foundation to make those events worthwhile.

It gives you a clear framework for planning, budgeting, and decision-making, so your next event delivers better results and supports your long-term marketing strategy.

Need something specific to teach you how to use PR?

If there’s a toolkit or template you’d love to see added, just let me know. I’m always creating new resources based on what real business owners are struggling with.

Of course, you can always bookmark my news page or sign up for my email newsletter.

Who are these free PR resources for?

These online PR resources are designed for businesses and teams who want to stay visible, stay organised and keep their marketing moving, even when time is tight.

They’re ideal for:

  • Small and medium businesses
  • Overstretched marketing teams
  • Founders who are doing a bit of everything
  • B2B and B2C service‑based organisations
  • Suffolk and UK SMEs who want to maintain visibility without endless hours to spare
  • Anyone deciding whether to manage PR in-house or bring in some external support

Whether you’re completely new to PR or want more structure behind what you’re already doing, you’ll find something here to help you move forward with clarity and confidence.

Ready to Start?

My job is to make your life easier