Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it’s easy to see why many choose to keep their copywriting needs in-house.
After all, surely copy is just words, and anyone can write?
But that’s not strictly true.
Your content on your website and in your marketing materials are valuable tools that give an impression of who your business is.
Well-written copy should explain what your business does.
It should also explain why your customers should choose you.
It can tell your story and educate your customers on your knowledge and expertise.
It can differentiate you from your competitors.
And it can help you position yourself firmly in your marketplace.
What’s more, a strategic content strategy (combined with the skills of a professional copywriter) can improve your visibility within search rankings. This can increase awareness of your business amongst potential clients.
If your content is working as hard it should be, you should be able to seamlessly drive traffic through your website. And if your website is built correctly, you should be able to convert these visitors into paying customers.
With so much at stake, here are a few of the business benefits of hiring a professional copywriter.
A benefit of hiring a professional copywriter is that they can help you to craft your story
Do you know the difference between relevant content and poorly written content? It’s not just about spelling mistakes and grammatical errors. It’s about knowing how to tell your story in a way that interests your audience. It’s about using copywriting techniques that make complex subjects sound clear and simple.
One of the biggest benefits of using a professional copywriter to write your copy for you is that they will know how to make your story sound exciting. Your copywriter will know how to engage your audience and adapt their writing to fit the audience’s needs. They can take the basis of an idea and turn it into a compelling story that encourages your reader to continue reading to the end. And more importantly, they can make it clear to your reader what action you want them to take in response to your content.
For example, are you using your content to encourage potential customers to call or email you? Do you want them to purchase a specific product? Or maybe you want to use your content to educate them on a topic that you find interesting, and you’d welcome them to share your article on their social media. When you hire a professional copywriter, they can identify the right call to action. They will know how to insert it seamlessly throughout the body of the content. If you’d like some suggestions of how you can do this for your business, then please get in touch
It’s worth investing in copywriting for the SEO benefits
We all want our businesses to be listed at the top of Google searches. The reality is that having well-written content is a crucial tool to help you achieve this ambition. When you hire a professional copywriter, you are investing in someone who can combine their writing style with meeting the needs of your audience, as well as your SEO algorithm.
A business benefit of working with a professional copywriter is that they can achieve this seamlessly. They can write directly to your audience but naturally, weave in relevant and highly-searched keywords or phrases. This not only helps you to meet your search requirements, but it means that your content never loses sight of its initial purpose. Ultimately, your content should be written to provide added value to your customers.
Unfortunately, you can tell when copy has been written with only SEO in mind. It may be littered with keywords or phrasing in a bid to meet Google’s algorithms, but when read by a human, the content may be complicated to understand or have little purpose. It may be confusing and littered with grammatical errors or spelling mistakes. This can give a poor impression of you and your brand. The content may do a great job of driving traffic to your website, but if it fails to convert the traffic, it hasn’t done the job you may want it to do. That’s why it is important to rely on professionals.
A copywriter will know how to juggle this balance and write content that uses SEO techniques to appear in search engines while also being valuable to the end reader.
We can help you to create an effective content schedule that aligns with your business goals
Did you know that when you hire a professional copywriter, you can ask them to help establish an effective content schedule? At Gatekeeper Communications, a core part of our work isn’t just about copywriting. We spend time with our Suffolk-based clients to create a wide range of content ideas aligned to their business needs.
When you’re focused on your day-to-day operations, it can be easy to become accustomed to your work without realising its newsworthiness. A business benefit of working with an external copywriter is creating content ideas based on your business. You may think that something you are working on is typical of your business. But you may be surprised to realise that it could be turned into an interesting blog article. It could spark an idea for a landing page to drive new traffic to your website. Perhaps you have a specific product or service that is proving popular. If so, we can focus heavily on creating content ideas that align with your best-sellers.
After all, the more we can focus on the areas of your business that drive revenue, the better your bottom line.
Another benefit of hiring a professional copywriter is that they can write with your preferred tone of voice guidelines
You may be nervous about working with an external copywriter because you need that person to adhere to your tone of voice guidelines. However, professional copywriters know how to adapt their writing styles to meet different business needs.
Perhaps your audience is predominantly B2C. In which case, you may prefer a more informal, chatty content style. But maybe you also have a segment that requires technical knowledge and an ability to talk directly to your peers. In this case, you may need a more formal tone of voice.
Professional copywriters can manage this blend. They can switch their writing style to a way that suits your business needs. You can feel confident that your chosen copywriter is writing on your behalf and representing your business in the way you want it to.
Relying on the experts means that you can focus on the day job!
The biggest benefit for many of our clients is that they can sit back and focus on their day job while knowing that we are managing their content for them on their behalf. We know that you are busy and that while intentions may be good, you do not always have the time to manage your content schedule effectively.
At Gatekeeper Communications, we do more than write copy for our clients. We create content suggestions and long-term content strategies that align with your business goals. We can source relevant imagery to accompany the content. And we can even publish it onto your website and share it on your social media channels if you need us to.
Our copywriting services are designed to make your life as simple as possible.
We want you to feel confident that your content needs are being taken care of.