You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: How to start doing it right
You may be wondering why we are huge advocates for blogging. It's because it's a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers. We've previously written about how your blog should be the hardest working page on … [Read more...] about Getting started with PR blogging
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
When it comes to your business, you should always be aware of how you are selling yourself, and what image you are portraying to prospective customers. Your copy is a key component of this. Great copy isn’t just about explaining what services or products you offer. Copywriting is important … [Read more...] about Three reasons why copywriting is important for small businesses
We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the benefits of hiring a professional copywriter?
Have you ever wondered how to write a great blog post? There are hundreds and thousands of articles already published which give strategic insight into how to write a good blog. Whether it’s for personal benefit or for your business, writing a blog isn’t necessarily hard. But do you know the … [Read more...] about Tricks of the trade: How to write a great blog post