We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
You may have heard the phrase "content is king." It's a saying that copywriters and marketing teams often use to justify the investment in content marketing. It implies that your content is the most important thing that you can invest in. After all, your content is what your visitors will be … [Read more...] about Why is content so important for businesses?
When it comes to content, you can't have too much. After all, we know that well-written and strategically used content should drive traffic to your website. Your content should engage your customers to pay attention to what you are saying. It should help you to raise awareness of critical services … [Read more...] about Five ways to easily increase your content output
Marketing is a fast-paced environment. When used strategically, your marketing campaigns can help to elevate your business by differentiating you from your competitors. You may think that in order for your marketing to be effective, you need to have a big budget. But thanks to a wide range of … [Read more...] about The free marketing tools that we recommend
We all know of the important role that blogs and news articles have to play when it comes to your business. Not only are they an effective tool to drive traffic to other internal pages (and aid your SEO) but they are a great way of sharing your voice and demonstrating your expertise. These days, … [Read more...] about What should your business be blogging about?
A few days ago, I read an interesting discussion on social media about how to justify the success of your PR campaign. Is it about being directly attributable to sales? Or is it about raising your brand profile and gaining positive exposure? It was interesting to read the thread. Not only was it … [Read more...] about Evaluating your PR campaign: How to know if it’s worked
We are now officially celebrating our first anniversary here at Gatekeeper Communications. It’s been a challenging year, with lots learnt, lots celebrated and lots of work! Over the past year, we’ve worked with a variety of different clients in copy writing and PR projects across different sectors … [Read more...] about A year in numbers…
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content