You may be wondering why we are huge advocates for blogging. It’s because it’s a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers.
We’ve previously written about how your blog should be the hardest working page on your website, which is still valid. A well-written blog should be an effective landing page, ranking highly in the search engines. It should also link directly to your internal pages, helping to guide your audience to what they are looking for. Finally, it should also be a useful external communications tool that you can share on your social media pages.
But too many companies are neglecting to view blogging as a PR tool.
How often have you seen a blog page on a corporate website that hasn’t been updated in years? Unfortunately, a neglected blog can negatively impact your business and prevent you from winning much-needed traffic.
But if your blog is strategic, it will naturally become integral to your content marketing plans. It should help you to align your business priorities with your customer needs.
Let’s find out what you should do to transform your PR blogs.
PR blogging: what is it?
PR Blogging is a tactic that is commonly used within content marketing strategies. It involves creating blogs about products, services, companies, or events. You can share your blogs with other websites and social media sites. A well-written PR blog can raise your profile and enhance your reputation amongst your key customers.
PR blogging: why you should do it
Blogging is one of the easiest ways to build brand awareness and increase traffic to your website. It also helps to establish yourself as an expert in your field.
When used as part of a more comprehensive PR strategy, your blog can be a beneficial tool to sell your stories. It’s not just about writing about your commercial services or selling your products. You can use your PR blog to convert potential customers by encouraging them to act or behave differently. If you can use your blog to respond to crucial customer concerns or subtly answer their questions before they make contact, you can help guide a customer along your sales funnel.
PR blogging: how to get started
So, how do you get started with PR blogging? It doesn’t need to be complicated, but it does need to be considered.
First, you must look at the practical elements of PR blogging.
- Do you have a page ready to publish your PR blogs?
- How often do you plan to publish a new blog?
- Who will be writing the blogs, and what are your sign-off processes?
- How much time will you allocate to your blogging plans, and do you have a budget for any additional resourcing?
- Do you have access to any imagery or video footage that can transform your blog?
- How do you plan to drive traffic to your blog?
These may seem like simple questions, but too often, Suffolk businesses start (and abandon) PR blogs because they haven’t considered the resources and time required to write comprehensive blogs that work.
Freelance support can help you to make the most of your PR blogs
PR blogging is a great way to build brand awareness and generate leads for your business. It also allows you to stay current with industry news and trends. But you could miss out on valuable search traffic if you don’t have the time or the internal resource to write and maintain your blog page.
This is where freelance copywriting support can be helpful for Suffolk businesses.
We work closely with businesses in Ipswich, Woodbridge, and Bury St Edmunds to help local companies transform their blog pages. Our PR background means we can identify newsworthy stories that match your customer queries and meet your business priorities. In addition, we can work with you to create a comprehensive PR blogging schedule and help you decide what you should blog about.
We can work with your in-house team to write your PR blogs
At Gatekeeper Communications, we provide additional support for your in-house team. For example, perhaps you have your own marketing department but need extra help writing your blogs. Or maybe you’re tied up working on a specific project and need additional ad hoc support to maintain your blog.
Whatever the circumstances, we are happy to work as an extension of your in-house team. All you need to do is get in touch and let us know how we can help you.
We can manage your PR blogging strategy for you
Alternatively, if you have no internal resourcing, we can manage your PR blogging strategies on your behalf. Our end-to-end support means we can formulate comprehensive content plans from scratch, taking complete control over the writing process from start to finish.
As well as writing the blog in your preferred tone of voice and subtly weaving in the right keywords, we can upload the blogs onto your online platform and even share your content on your social media channels.
This means that you can sit back and focus on your day job. You can rely on us to proactive manage your PR blog page, giving you greater opportunities to attract new traffic and meet potential new customers.