• Amy Dawson, Gatekeeper Communications copywriting specialist and freelance writer, pictured in a natural outdoor environment

    Learn how to tailor your copywriting for different audiences

    Published On: November 17, 2025

    You may wonder why hiring a copywriter is necessary these days. After all, free tools like ChatGPT, Gemini and Perplexity are available to provide generative website content […]

  • Person working on a laptop with architectural plans and a safety helmet on a desk

    Having an authoritative voice matters. PR and reports could be the key to your SME’s success.

    Published On: November 2, 2025

    Right now, your authority is at risk. Your customers are turning to AI overviews and LLMs, such as ChatGPT and Perplexity, to find the information they need, rather […]

  • AI overviews for Ipswich businesses – how LLMs use your website, social media, and SEO to find information. Ipswich copywriter and freelance PR tips.

    Investing in PR could be your secret weapon when it comes to AI-driven discovery

    Published On: October 16, 2025

    Most business owners in Suffolk know about SEO, backlinks and Google rankings. Lately, the conversation has shifted: people ask, “How do I get seen in AI overviews?” or […]

  • Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    Retainer vs project PR support. Choosing what’s right for UK SMEs

    Published On: October 16, 2025

    Most small to medium-sized business owners know they should do PR, but don’t know which way to buy it. Should you hire a freelance PR on a long-term […]

  • Amy Dawson, an Ipswich copywriter wearing a burgundy coat leaning on a metal railing outdoors while holding a smartphone, with green trees in the background.

    Addressing customer problems with informative content

    Published On: October 8, 2025

    Content marketing has changed dramatically in recent years, but one principle remains: your content must do something meaningful. It needs to be used as a support tool to […]

  • Repurposing content strategies mind map showing ideas like blog posts, social media, email marketing, and PR for Ipswich businesses

    How you can take one content idea but use it in different ways.

    Published On: October 2, 2025

    Discover the simplest way to make your marketing easier for your Suffolk business.

    If you run a small business in Suffolk, chances are you’ve had moments […]

  • Amy Dawson, a freelance PR and copywriter in Ipswich wearing a burgundy coat sitting on a rustic wooden bench outdoors, holding a pink phone with black spots.

    Why Suffolk SMES need human content to tackle misinformation

    Published On: September 17, 2025

    Yesterday, I had the benefit of attending the CIPR East Anglia conference in Cambridge, which was titled, “Can you be trusted? How to navigate […]

  • Cover of The SME Marketing Playbook with smart strategies for UK SMEs to thrive, alongside inside page preview listing business resilience and marketing tips

    Download the SME Marketing Playbook!

    Published On: July 8, 2025

    Do you feel stuck with your marketing?

    Not sure how to justify spending any more money when you’re not entirely sure if your marketing is actually working?

    Does the idea […]

  • Person in a purple shirt sitting at a wooden table, holding a pen and writing in an open notebook."

    Everything you need to know about how small businesses can benefit from freelance communications and PR support

    Published On: February 20, 2025

    Recently I had the luxury of delivering a presentation about the value of PR to the Entrepreneurs Round Table in Ipswich. As a freelance communications and PR […]

  • Person in a striped shirt sitting at a desk with a laptop, drinking water in a home office setting

    Green flags to look for when searching for a recruitment copywriting agency

    Published On: January 24, 2025

    Are you a recruitment agency looking for a freelance recruitment copywriter who knows how to help you communicate with candidates and clients?

    Recruitment is a unique sector – you […]

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