This is one question that I’m frequently asked by potential clients and even friends and family.
Freelance copywriters work closely with commercial clients to develop unique ways to tell your stories. We find the words that describe what you do, who you are, and why you are special in a compelling way that connects your business to your audiences. We create the context that allows a customer to decide whether they want to buy your products or use your services.
But working as a professional freelance copywriter is much more than just writing.
As a freelance copywriter in Ipswich, we go beyond this to offer a wide range of activities, including:
- Brainstorming content ideas
- Researching keywords and identifying potential search traffic
- Researching products or trends or undertaking extensive competitor analysis
- Creating tone-of-voice guidelines
- Helping clients create a comprehensive brand proposition
- Creating comprehensive content strategies that align with business priorities
- Editing and repurposing old content, updating work so that it maintains relevancy
- Making the most of all communication channels, ensuring that all content has consistent messaging
- Evaluating and analysing content to see what is working effectively
What do freelance copywriters write for?
As you can see, our work is certainly wide-ranging and much more in-depth than just writing a few words on a page.
We work with clients across B2B, B2C and charity sectors to write for a wide range of mediums, such as:
- Website content (landing pages, services pages, category pages, about us pages, SEO content)
- Blog content (designed to match your keyword priorities)
- Frequently asked questions
- Marketing materials (leaflets, flyers, brochures, business cards, posters, adverts, signage)
- Magazine and newspaper articles (paid-for and PR-led content)
- Award submissions
- Research and white paper creation
- Social media
How do you know when it’s time to hire a freelance copywriter?
You may be wondering whether you need to hire a freelance copywriter or whether you can rely on the people that work with you in-house.
It’s important to note that creating content is relatively easy to achieve.
However, creating content that works and compels customers to act is an entirely different ballgame.
Here are a few signs that will help you to identify when it’s the right time to hire an Ipswich copywriter to support your business.
You can’t keep up with the workload
In today’s digital world, you must have a continuous flow of new content to keep search engines happy. It’s easy to get derailed by day-to-day tasks, and before you know it, your content looks outdated and unloved. As freelance copywriters, we can keep you up-to-date, helping you to maximise your online presence.
You find writing really difficult
Writing is a complicated skill. Knowing how to talk to different target audiences while simultaneously weaving in relevant keywords and telling your story in a creative way is a difficult thing. Some people are naturally great writers; others struggle with grammar and spelling or simply can’t find the right words to use. If writing isn’t your forte, then working with a freelance copywriter could be a strategic choice, allowing you to focus on your strengths.
You want to maximise your SEO potential
There are many different ways to increase your SEO strategies. While we rely on SEO experts to handle the technical elements and handle the PPC and paid options, we know how to find the right keywords that your audience is looking for. Freelance SEO copywriters can be a valuable find because they can retain that human element of understanding what your customers may be looking for in their Google searches.
You need a consistent tone of voice
One of the challenges for many businesses is finding out how to communicate in a consistent way. If you have multiple people writing for you, they’ll each have different styles of writing and different ways of communicating with your audience. A freelance copywriter will be able to identify what tone of voice you need and will be able to write in a consistent style across all of your content. This can elevate your brand and offer a better service to your customers. If you are a Suffolk business, working with a local copywriter who knows the local lingo and understands the local landscape is also advantageous.
You’re too close to what you do and need an external sounding board
Sometimes, being too close to what you do can actually hinder your writing process. Often clients tell us that they welcome our insights because we are that step removed which allows us to create new content ideas that you may not have thought about in-house. Good freelance copywriters will be able to put themselves into the mindset of your target audience. Perhaps your content isn’t working as it should because it’s littered with long sentences or technical jargon. By working with an independent content writer, you can benefit from an external viewpoint that helps to resolve any potential issues.
If you’re ready to hire freelance marketing support, don’t forget to consider what questions you should be asking.
Gatekeeper Communications are freelance copywriters in Ipswich
Freelance copywriting is more affordable than you may realise. At Gatekeeper Communications, we work with small businesses as well as larger firms, and we collaborate with clients across Suffolk to help them make the most of their content marketing strategies.
Whether you need a freelance content writer to manage your content marketing strategies or you’re looking for a copywriting agency to help ease the pressure on your internal teams, we are here to help. To find out more about how we work, why not give us a call, or send a short email?
We’re always happy to meet for an informal coffee to discover how we can help your business thrive.