Stop leading with your products and start with your customers
Every business understands its products inside out. You know [...]
Could your online reputation be putting potential customers off?
If you’re a small business, have you ever thought [...]
How can you tell if your PR, white papers and reports are actually working?
This is one of the most important questions you [...]
Five reasons why your AI-written white paper or report isn’t converting
There’s no shortage of generative AI tools promising to [...]
How long does a business report take to write?
Most business reports take between 4 and 12 weeks [...]
The easiest way for small businesses to create thought leadership without a content team
When it comes to creating thought leadership, most small [...]
Celebrating 7 years of business success
Seven years ago, I launched Gatekeeper Communications, and it [...]
Thought leadership is quickly becoming the signal AI trusts most
If you run a professional services firm in Suffolk, [...]
You don’t have a PR problem. You have an angle problem
I’ve lost count of the number of times I’ve [...]
How you can use AI in PR responsibly without harming your brand credibility
Last week, I wrote about why PR is now [...]