• Person in a purple shirt sitting at a wooden table, holding a pen and writing in an open notebook."

    Three PR ideas for small and medium businesses with limited resources (that actually work)

    Published On: November 24, 2025

    Let’s be honest, everywhere you look, brands are shouting for attention. Social media posts, ads, blogs, and email campaigns, it’s a noisy world out there. You want to […]

  • Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    How SMEs can turn white papers into AI-friendly authority builders

    Published On: November 21, 2025

    White papers and business reports are more than just research reports; they should be considered strategic assets which position your brand as an authority, generate qualified leads, and […]

  • Amy Dawson a report writer from Gatekeeper Communications standing outdoors in a garden, posing with arms outstretched in front of a large tree.

    You deserve a UK report writer who can showcase your success

    Published On: November 18, 2025

    Whether you’re a Suffolk SME or a national brand with offices across the UK, chances are you’ve seen business reports as a necessary chore.

    Something you produce because you […]

  • Audience member raising hand during a professional seminar, representing HR copywriter expertise in creating engaging content for human resources communication.

    It’s time for your human resources team to collaborate with an HR copywriter

    Published On: November 17, 2025

    If you work in an HR role, are you spending hours writing lengthy business reports or trying to solve internal communications challenges.

    From job adverts to annual reports, […]

  • Amy Dawson, Gatekeeper Communications copywriting specialist and freelance writer, pictured in a natural outdoor environment

    Learn how to tailor your copywriting for different audiences

    Published On: November 17, 2025

    You may wonder why hiring a copywriter is necessary these days. After all, free tools like ChatGPT, Gemini and Perplexity are available to provide generative website content […]

  • Person working on a laptop with architectural plans and a safety helmet on a desk

    Having an authoritative voice matters. PR and reports could be the key to your SME’s success.

    Published On: November 2, 2025

    Right now, your authority is at risk. Your customers are turning to AI overviews and LLMs, such as ChatGPT and Perplexity, to find the information they need, rather […]

  • AI overviews for Ipswich businesses – how LLMs use your website, social media, and SEO to find information. Ipswich copywriter and freelance PR tips.

    Investing in PR could be your secret weapon when it comes to AI-driven discovery

    Published On: October 16, 2025

    Most business owners in Suffolk know about SEO, backlinks and Google rankings. Lately, the conversation has shifted: people ask, “How do I get seen in AI overviews?” or […]

  • Amy Dawson a freelance PR and copywriter in Ipswich wearing a grey cardigan leaning on a wooden railing near a grassy area with trees in the background."

    Retainer vs project PR support. Choosing what’s right for UK SMEs

    Published On: October 16, 2025

    Most small to medium-sized business owners know they should do PR, but don’t know which way to buy it. Should you hire a freelance PR on a long-term […]

  • Amy Dawson, an Ipswich copywriter wearing a burgundy coat leaning on a metal railing outdoors while holding a smartphone, with green trees in the background.

    Addressing customer problems with informative content

    Published On: October 8, 2025

    Content marketing has changed dramatically in recent years, but one principle remains: your content must do something meaningful. It needs to be used as a support tool to […]

  • Repurposing content strategies mind map showing ideas like blog posts, social media, email marketing, and PR for Ipswich businesses

    How you can take one content idea but use it in different ways.

    Published On: October 2, 2025

    Discover the simplest way to make your marketing easier for your Suffolk business.

    If you run a small business in Suffolk, chances are you’ve had moments […]

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