Are you struggling to find the time to tick off those small items from your to-do list? Do you find that you keep meaning to get things done, but by the end of the day, they've still been pushed to the back, and before you know it, days and even weeks have gone by?There are 𝘁𝘄𝗼 easy ways to make … [Read more...] about How is your marketing going this summer?
Control your marketing budget, ignite your brand potential
Are you looking to outsource your marketing needs to an experienced team? You might need help with your website, or you want to promote your services to a wider audience. But if you don’t have the time, resources, or budget to handle the work in-house, you could find yourself falling behind your … [Read more...] about Control your marketing budget, ignite your brand potential
AI in PR – A great idea or a risk to your reputation?
Like many other industries, the PR sector has been inundated with new AI tools that can be used to maximise and amplify the results of your PR campaign. Some of those tools will carefully enhance your PR activities, giving you greater value for money and a better return on your investment. Other … [Read more...] about AI in PR – A great idea or a risk to your reputation?
Who Cares? The #1 marketing question you should be asking
Who cares? It’s two little words. But with a vast meaning. Different interpretations and intonations can make those two little words feel very different – from ambivalence to misunderstanding. However, when it comes to copywriting and PR, those two words could be the difference between … [Read more...] about Who Cares? The #1 marketing question you should be asking
Unveiling the power of public relations in marketing
These days, it's becoming harder and harder for brands to stand out from the crowd. As consumers, we're used to being able to find what we're looking for at the click of a Google search, but what makes you click on one link over another? It might be that you're clicking on the first available … [Read more...] about Unveiling the power of public relations in marketing
Working in partnership with Ormiston Families to help charitable PR support for 2023
At Gatekeeper Communications, we want to make a difference in the places where we live and work. As an Ipswich-based PR and copywriting agency, we get to work closely with many different companies in a wide range of industries. But we want to be able to use our skills and expertise to help those … [Read more...] about Working in partnership with Ormiston Families to help charitable PR support for 2023
The ultimate list of affordable PR tactics for small businesses
There’s often a misconception that public relations activities are only appropriate for large firms, but the truth is that there are many affordable PR tactics for small businesses. We’ve had many conversations with Suffolk businesses about the importance of PR. However, people often tell us … [Read more...] about The ultimate list of affordable PR tactics for small businesses
Three ways that you can use PR activities to spark new conversations.
We live in a world where we are bombarded with messages from brands. From social media to advertising, from blogging to digital marketing. Sometimes it feels difficult to pass through the noise and find the information that you’re looking for. Many businesses in Suffolk struggle to find their … [Read more...] about Three ways that you can use PR activities to spark new conversations.
Joining the Suffolk Chamber of Commerce
We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
Audience engagement and the changing ways that we consume content
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content
How to pitch an article idea
Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea
Are your press releases working effectively?
For those working in the PR profession, having the ability to write a good press release is vital. A press release isn’t just another piece of content; it’s a useful tool to sell your story and share details of who you are and what you do. A great press release should give a journalist a hook to … [Read more...] about Are your press releases working effectively?
