These days, it's becoming harder and harder for brands to stand out from the crowd. As consumers, we're used to being able to find what we're looking for at the click of a Google search, but what makes you click on one link over another? It might be that you're clicking on the first available … [Read more...] about Unveiling the power of public relations in marketing
Discover how to supercharge your content in 2023
Are you looking to boost your content marketing plans this year? You might want to learn how to improve your search engine rankings, bring in new customers, or improve the reputation of your business. Content marketing is an effective tool to help you cut through the noise. If you use it right, … [Read more...] about Discover how to supercharge your content in 2023
Wanna know the secret to your 2023 content plans?
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash in 2023 and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your 2023 content plans?
Five reasons why you shouldn’t cut your marketing budget in a recession
As we draw to the latter stages of 2022, there are increasing concerns that we may be heading into a recession. Thanks to the cost-of-living crisis, the war in Ukraine and rising energy costs, you may be feeling worried about what the future may bring. What’s more, many businesses are under … [Read more...] about Five reasons why you shouldn’t cut your marketing budget in a recession
Content marketing: How to start doing it right
You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: How to start doing it right
Getting started with PR blogging
You may be wondering why we are huge advocates for blogging. It's because it's a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers. We've previously written about how your blog should be the hardest working page on … [Read more...] about Getting started with PR blogging
Joining the Suffolk Chamber of Commerce
We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
Five reasons why you should periodically review your content
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
Three reasons why copywriting is important for small businesses
When it comes to your business, you should always be aware of how you are selling yourself, and what image you are portraying to prospective customers. Your copy is a key component of this. Great copy isn’t just about explaining what services or products you offer. Copywriting is important … [Read more...] about Three reasons why copywriting is important for small businesses
