You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: How to start doing it right
Audience engagement and the changing ways that we consume content
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content
How to pitch an article idea
Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea
Are you measuring the success of your PR activity?
When it comes to PR activity, one of the first things you need to ask yourself is “Is it working?”. Whether you chose to implement a media relations campaign, you’re looking at influencer strategies and brand reputation, or you simply are running an event to raise your profile, it is important … [Read more...] about Are you measuring the success of your PR activity?
“What”, “Why”, “How” – the three questions that should drive your marketing strategy
If you’ve looked through any of our services pages, then you’ll see that we regularly ask the questions;” What”, Why?” and “How?”. This is because these are the three most important questions that any marketer, PR practitioner or copywriter should be asking. What do you want to do?Why do you want … [Read more...] about “What”, “Why”, “How” – the three questions that should drive your marketing strategy
How to make your blog the hardest working page on your website
Do you want a hard-working blog? In the last few years, blogging has grown increasingly important for businesses looking to build relationships with their audiences. No longer the hidden page on your website highlighting your latest corporate news, blogs can be used to share your knowledge and … [Read more...] about How to make your blog the hardest working page on your website
