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Gatekeeper Communications

Gatekeeper Communications

Specialising in PR, copywriting and content marketing services

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Articles

Audience engagement should be at the heart of your PR and marketing campaigns

12 September 2019

Audience engagement and the changing ways that we consume content

Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content

Articles,  Copywriting,  Public Relations,  Uncategorized

How to pitch an article idea and capture a journalists attention

27 August 2019

How to pitch an article idea

Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea

Articles,  Public Relations journalists,  pitching,  PR,  press

Discover how to measure the success of your PR campaign

4 July 2019

Are you measuring the success of your PR activity?

When it comes to PR activity, one of the first things you need to ask yourself is “Is it working?”. Whether you chose to implement a media relations campaign, you’re looking at influencer strategies and brand reputation, or you simply are running an event to raise your profile, it is important … [Read more...] about Are you measuring the success of your PR activity?

Articles,  Blogs,  Evaluation,  Public Relations Assessment,  Evaluation,  Measuring success,  PR,  PR Analytics

The three questions you should be asking are What? Why and How? This will help you to make the most of your marketing strategy

11 June 2019

“What”, “Why”, “How” – the three questions that should drive your marketing strategy

If you’ve looked through any of our services pages, then you’ll see that we regularly ask the questions;” What”, Why?” and “How?”. This is because these are the three most important questions that any marketer, PR practitioner or copywriter should be asking. What do you want to do?Why do you want … [Read more...] about “What”, “Why”, “How” – the three questions that should drive your marketing strategy

Articles,  Content Marketing,  Marketing strategy marketing mix,  marketing strategist,  marketing strategy

Discover how to make your blog the hardest working page on your website

15 May 2019

How to make your blog the hardest working page on your website

Do you want a hard-working blog? In the last few years, blogging has grown increasingly important for businesses looking to build relationships with their audiences. No longer the hidden page on your website highlighting your latest corporate news, blogs can be used to share your knowledge and … [Read more...] about How to make your blog the hardest working page on your website

Articles,  Blogs,  Content Marketing,  SEO brand personality,  Content marketing,  corporate news,  strategy,  website

Gatekeeper Communications offer first class PR services from the heart of Ipswich

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Gatekeeper Communications specialise in content marketing, PR and event management services

We specialise in getting your communications through to the right people.

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