When was the last time you periodically reviewed your content?
Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures?
You may be surprised to realise that content can date. Your business may have changed dramatically. Perhaps you have new business priorities, or you have launched new products and services. In which case, your content may not be working as effectively as it should.
We always recommend undertaking periodic reviews of your content to check if it is still accurate. If you understand the importance of reviewing your content performance, you can make strategic changes that could enhance your brand and improve your bottom line.
To help you get started, here are five reasons why you should review your content.5 reasons why you should review your content by Amy Dawson
Do you need support to review your content?
If you haven’t got the time to sit and critically assess all of your copy, why not contact Gatekeeper Communications? As part of our comprehensive communication health checks, we can look at whether your content is supporting your brand vision. We can make recommendations for areas of improvement and work cohesively with you and your team to strengthen your content.
Once we’ve identified areas for improvement, we can create a detailed content strategy to help you make continual improvements to your website or marketing materials.