When it comes to your business, you should always be aware of how you are selling yourself, and what image you are portraying to prospective customers. Your copy is a key component of this. Great copy isn’t just about explaining what services or products you offer. Copywriting is important … [Read more...] about Three reasons why copywriting is important for small businesses
Thinking of hiring freelance marketing support? Questions to consider
If you’ve looked through any of our services pages, then you’ll know that there are a wide range of activities involved in any comprehensive content marketing strategy. If you've read any of our other articles, you may have noticed that we often use the words consistency and regularity. The … [Read more...] about Thinking of hiring freelance marketing support? Questions to consider
Tricks of the trade: How to write a great blog post
Have you ever wondered how to write a great blog post? There are hundreds and thousands of articles already published which give strategic insight into how to write a good blog. Whether it’s for personal benefit or for your business, writing a blog isn’t necessarily hard. But do you know the … [Read more...] about Tricks of the trade: How to write a great blog post
Your blog copywriter should make your blog the hardest working page on your website
Do you want a hard-working blog? It should be no surprise that blogging has grown increasingly important for businesses looking to build relationships with their audiences. No longer the hidden page on your website highlighting your latest corporate news, blogs are your self-publishing tool that … [Read more...] about Your blog copywriter should make your blog the hardest working page on your website