For those working in the PR profession, having the ability to write a good press release is vital. A press release isn’t just another piece of content; it’s a useful tool to sell your story and share details of who you are and what you do. A great press release should give a journalist a hook to … [Read more...] about Are your press releases working effectively?
Event Planning 101: Considerations for your next corporate event
As marketing specialists, we know that events can be an incredibly powerful method of meeting new and existing customers. Whether it’s a training seminar, a networking event or a national exhibition, events are a perfect opportunity to showcase your products, build meaningful relationships and … [Read more...] about Event Planning 101: Considerations for your next corporate event
Are you measuring the success of your PR activity?
When it comes to PR activity, one of the first things you need to ask yourself is “Is it working?”. Whether you chose to implement a media relations campaign, you’re looking at influencer strategies and brand reputation, or you simply are running an event to raise your profile, it is important … [Read more...] about Are you measuring the success of your PR activity?
“What”, “Why”, “How” – the three questions that should drive your marketing strategy
If you’ve looked through any of our services pages, then you’ll see that we regularly ask the questions;” What”, Why?” and “How?”. In our opinion, these are the three most important questions that any marketer, PR practitioner or copywriter should be asking. In our view, great marketing should … [Read more...] about “What”, “Why”, “How” – the three questions that should drive your marketing strategy
Thinking of hiring freelance marketing support? Questions to consider
If you’ve looked through any of our services pages, then you’ll know that there are a wide range of activities involved in any comprehensive content marketing strategy. If you've read any of our other articles, you may have noticed that we often use the words consistency and regularity. The … [Read more...] about Thinking of hiring freelance marketing support? Questions to consider
Tricks of the trade: How to write a great blog post
Have you ever wondered how to write a great blog post? There are hundreds and thousands of articles already published which give strategic insight into how to write a good blog. Whether it’s for personal benefit or for your business, writing a blog isn’t necessarily hard. But do you know the … [Read more...] about Tricks of the trade: How to write a great blog post
Your blog copywriter should make your blog the hardest working page on your website
Do you want a hard-working blog? It should be no surprise that blogging has grown increasingly important for businesses looking to build relationships with their audiences. No longer the hidden page on your website highlighting your latest corporate news, blogs are your self-publishing tool that … [Read more...] about Your blog copywriter should make your blog the hardest working page on your website
