Like many other industries, the PR sector has been inundated with new AI tools that can be used to maximise and amplify the results of your PR campaign. Some of those tools will carefully enhance your PR activities, giving you greater value for money and a better return on your investment. Other … [Read more...] about AI in PR – A great idea or a risk to your reputation?
Unveiling the power of public relations in marketing
These days, it's becoming harder and harder for brands to stand out from the crowd. As consumers, we're used to being able to find what we're looking for at the click of a Google search, but what makes you click on one link over another? It might be that you're clicking on the first available … [Read more...] about Unveiling the power of public relations in marketing
The surprising ways that inspiration can hit you
My last few days have been interesting – in ways that perhaps I didn’t realise. Last weekend, we travelled to London to see the Disney 100 exhibition at the Excel Centre (which I would highly recommend – as a Disney nerd, I LOVED seeing the first ever known drawing of Mickey Mouse and the … [Read more...] about The surprising ways that inspiration can hit you
Working in partnership with Ormiston Families to help charitable PR support for 2023
At Gatekeeper Communications, we want to make a difference in the places where we live and work. As an Ipswich-based PR and copywriting agency, we get to work closely with many different companies in a wide range of industries. But we want to be able to use our skills and expertise to help those … [Read more...] about Working in partnership with Ormiston Families to help charitable PR support for 2023
The ultimate list of affordable PR tactics for small businesses
There’s often a misconception that public relations activities are only appropriate for large firms, but the truth is that there are many affordable PR tactics for small businesses. We’ve had many conversations with Suffolk businesses about the importance of PR. However, people often tell us … [Read more...] about The ultimate list of affordable PR tactics for small businesses
Three ways that you can use PR activities to spark new conversations.
We live in a world where we are bombarded with messages from brands. From social media to advertising, from blogging to digital marketing. Sometimes it feels difficult to pass through the noise and find the information that you’re looking for. Many businesses in Suffolk struggle to find their … [Read more...] about Three ways that you can use PR activities to spark new conversations.
Wanna know the secret to your content plans?
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash next year and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your content plans?
Joining the Suffolk Chamber of Commerce
We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
An easy guide to creating a strategic content marketing plan
We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
What are the business benefits of hiring a professional copywriter?
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the business benefits of hiring a professional copywriter?
How to pitch an article idea
Earlier this month, I wrote about how to see if your press releases are working effectively. Within the blog, I briefly touched upon the concept of ‘pitching’. This is when a PR professional contacts a magazine and briefly submits an article idea to a journalist. Rather than simply sending a basic … [Read more...] about How to pitch an article idea
Are you measuring the success of your PR activity?
When it comes to PR activity, one of the first things you need to ask yourself is “Is it working?”. Whether you chose to implement a media relations campaign, you’re looking at influencer strategies and brand reputation, or you simply are running an event to raise your profile, it is important … [Read more...] about Are you measuring the success of your PR activity?
