You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: What is it and why does your business need it?
Getting started with PR blogging
You may be wondering why we are huge advocates for blogging. It's because it's a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers. We've previously written about how your blog should be the hardest working page on … [Read more...] about Getting started with PR blogging
Joining the Suffolk Chamber of Commerce
We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
Five reasons why you should periodically review your content
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
Three reasons why copywriting is important for small businesses
When it comes to your business, you should always be aware of how you are selling yourself, and what image you are portraying to prospective customers. Your copy is a key component of this. Great copy isn’t just about explaining what services or products you offer. Copywriting is important … [Read more...] about Three reasons why copywriting is important for small businesses
An easy guide to creating a strategic content marketing plan
We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
What are the business benefits of hiring a professional copywriter?
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the business benefits of hiring a professional copywriter?
What will be our marketing priorities for 2020?
As we head towards the end of the year, it’s time to start thinking about how the world of marketing has changed over the past twelve months and how it could continue to evolve in the coming months. 2020 feels like the age of technology – it’s not just a new decade but it’s a time to move away … [Read more...] about What will be our marketing priorities for 2020?
Audience engagement and the changing ways that we consume content
Following the news this week that Marie Claire will close its print publication to focus upon its digital output, it’s made me think about how audience engagement is continuing to evolve and what people are looking for when it comes to consuming content. I admit I’m a lapsed reader of Marie … [Read more...] about Audience engagement and the changing ways that we consume content
Thinking of hiring freelance marketing support? Questions to consider
If you’ve looked through any of our services pages, then you’ll know that there are a wide range of activities involved in any comprehensive content marketing strategy. Throughout our website, you may have noticed that we often use the words consistency and regularity. The best way to … [Read more...] about Thinking of hiring freelance marketing support? Questions to consider