Like many other industries, the PR sector has been inundated with new AI tools that can be used to maximise and amplify the results of your PR campaign. Some of those tools will carefully enhance your PR activities, giving you greater value for money and a better return on your investment. Other … [Read more...] about AI in PR – A great idea or a risk to your reputation?
The ultimate list of affordable PR tactics for small businesses
There’s often a misconception that public relations activities are only appropriate for large firms, but the truth is that there are many affordable PR tactics for small businesses. We’ve had many conversations with Suffolk businesses about the importance of PR. However, people often tell us … [Read more...] about The ultimate list of affordable PR tactics for small businesses
Discover how to supercharge your content with free content strategy tips and advice
Are you looking to boost your content marketing plans this year? You might want to learn how to improve your search engine rankings, bring in new customers, or improve the reputation of your business. Content marketing is an effective tool to help you cut through the noise. If you use it right, … [Read more...] about Discover how to supercharge your content with free content strategy tips and advice
Wanna know the secret to your content plans?
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash next year and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your content plans?
What does a freelance copywriter do?
This is one question that I’m frequently asked by potential clients and even friends and family. Freelance copywriters work closely with commercial clients to develop unique ways to tell your stories. We find the words that describe what you do, who you are, and why you are special in a … [Read more...] about What does a freelance copywriter do?
Content marketing: What is it and why does your business need it?
You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: What is it and why does your business need it?
Five reasons why you should periodically review your content
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
An easy guide to creating a strategic content marketing plan
We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
What are the business benefits of hiring a professional copywriter?
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the business benefits of hiring a professional copywriter?
Your blog copywriter should make your blog the hardest working page on your website
Do you want a hard-working blog? It should be no surprise that blogging has grown increasingly important for businesses looking to build relationships with their audiences. No longer the hidden page on your website highlighting your latest corporate news, blogs are your self-publishing tool that … [Read more...] about Your blog copywriter should make your blog the hardest working page on your website
