We live in a world where we are bombarded with messages from brands. From social media to advertising, from blogging to digital marketing. Sometimes it feels difficult to pass through the noise and find the information that you’re looking for. Many businesses in Suffolk struggle to find their … [Read more...] about Three ways that you can use PR activities to spark new conversations.
Discover how to supercharge your content with free content strategy tips and advice
Are you looking to boost your content marketing plans this year? You might want to learn how to improve your search engine rankings, bring in new customers, or improve the reputation of your business. Content marketing is an effective tool to help you cut through the noise. If you use it right, … [Read more...] about Discover how to supercharge your content with free content strategy tips and advice
Wanna know the secret to your content plans?
It's so tempting to stop proactively thinking about your business this week. After all, it's the last working week before Christmas, and I'm betting most people are probably taking time off next week as well. But if you want to make a splash next year and you've not yet sorted out your content … [Read more...] about Wanna know the secret to your content plans?
Five reasons why you shouldn’t cut your marketing budget in a recession
As we draw to the latter stages of the year, there are increasing concerns that we may be heading into a recession. Thanks to the cost-of-living crisis, the war in Ukraine and rising energy costs, you may be feeling worried about what the future may bring. What’s more, many businesses are under … [Read more...] about Five reasons why you shouldn’t cut your marketing budget in a recession
What does a freelance copywriter do?
This is one question that I’m frequently asked by potential clients and even friends and family. Freelance copywriters work closely with commercial clients to develop unique ways to tell your stories. We find the words that describe what you do, who you are, and why you are special in a … [Read more...] about What does a freelance copywriter do?
Content marketing: What is it and why does your business need it?
You may have heard of the term content marketing, but do you know what it means and how to get it right? Content marketing is a technique that, when managed correctly, can create a stream of visitors to your site. It can work in line with your wider digital marketing strategies, complement your SEO … [Read more...] about Content marketing: What is it and why does your business need it?
Getting started with PR blogging
You may be wondering why we are huge advocates for blogging. It's because it's a quick and easy way to talk directly to your customers, improve your reputation and convert website traffic into paying customers. We've previously written about how your blog should be the hardest working page on … [Read more...] about Getting started with PR blogging
Joining the Suffolk Chamber of Commerce
We are thrilled to announce that we have signed up as members of the Suffolk Chamber of Commerce. This is our opportunity to network with, and learn from, some of the best companies across the county. Our membership in the Chamber is a sign of our ambition and commitment to continuing … [Read more...] about Joining the Suffolk Chamber of Commerce
Five reasons why you should periodically review your content
When was the last time you periodically reviewed your content? Can you remember the last time you critically assessed your content throughout your marketing materials? Have you read the content published on your website or checked your leaflets and brochures? You may be surprised to realise … [Read more...] about Five reasons why you should periodically review your content
Three reasons why copywriting is important for small businesses
When it comes to your business, you should always be aware of how you are selling yourself, and what image you are portraying to prospective customers. Your copy is a key component of this. Great copy isn’t just about explaining what services or products you offer. Copywriting is important … [Read more...] about Three reasons why copywriting is important for small businesses
An easy guide to creating a strategic content marketing plan
We regularly have a discussion with clients about the importance of creating a strategic content marketing plan. This is where you combine all facets of your business to ensure that any content focuses on your business strengths and high-profit products or services. It's a way of ensuring that your … [Read more...] about An easy guide to creating a strategic content marketing plan
What are the business benefits of hiring a professional copywriter?
Many businesses in Suffolk may be asking themselves, what are the business benefits of hiring a professional copywriter? We are living in an era where budgets are tight. Firms need to see a tangible return on investment for every penny spent. Therefore, it's easy to see why many choose to keep their … [Read more...] about What are the business benefits of hiring a professional copywriter?
